In recent years, Survey Campaigns have emerged as the most powerful way to transform your planned giving program. I have personally witnessed a client go from literally no responses to our planned giving mailings to HUNDREDS of new planned giving donors and prospects through a single survey campaign to only 25% of our potential planned giving prospect base! More and more nonprofits are hitting gold with this method – find out what this program is about and how your organization can transform its planned giving program literally overnight. We will compare results and techniques from several different nonprofits and draw practical conclusions on how we should be adjusting our marketing efforts and whether you should be launching your own survey campaign.