Free Brown Bag Marketing Workshop: Getting your ideal customer with your effective business website

Thursday, 13 September 2018 12:00 PM - 2:00 PM PST

600 NE Grand Avenue, Portland, OR, 97232, United States

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Marketing workshop (091318)for COBID certified or eligible firms Partial Approval - Free

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Thursday, 13 September 2018 12:00 PM - 2:00 PM PST

Metro Regional Center, 600 NE Grand Avenue, Portland, OR, 97232, United States.

 

When: September 13 (Wed) 12pm  to 2 pm

Where: Metro: 600 NE Grand Ave. Portland

Presenter: Mazarine Treyz, CEO, Wild Women Social Media LLC

 

If you wish you knew more ways to get people to buy your products and services, taking this workshop will help you learn how to write more effectively, help you drive traffic and buyers to your website, and get attention for your small business.

 

This dynamic, interactive and hands-on presentation is PACKED with personalized advice that can help you get more sales for your small business. We will learn in the first half of the class, and in the second half, we will have time to edit your website right there, or do worksheets to help you edit it when you get home.

Participants will learn:

  • How to analyze your current website from a customer perspective
  • 5 Tips to improve your website design today
  • Finding Your Ideal Customer(s)
  • Steps 1-5 in the ladder of engagement
  • How to segment your target audience online and write content for each segment
  • Translate your buyer's goals into different kinds of content
  •  What to do if you get stuck for ideas

 

Bonus Materials

 

  • Get-Your-Web-Presence-From-Zero-to-Sixty Checklist

  • Google Heatmap analysis worksheet for your website

  • Ladder of Engagement worksheet  

 

 

Cancellation policy

Please email us at least 24 hours prior to the event.  Thank you.

Metro Procurement Services

http://oregonmetro.gov

METRO'S PROCUREMENT SERVICES facilitates the procurement and contracting process for all departments throughout Metro to ensure quality purchases that support Metro's mission. Diversity in contracting is a critical component of Metro's mission to plan for the region's future and ensure that it remains a great place to live. By actively involving minority business enterprises, woman owned business enterprises, service disabled veteran owned businesses and emerging small businesses in the pool of business opportunities, we can help expand the economic opportunities in the region. FOR QUESTIONS CONTACT: Riko Tannenbaum, Procurement Analyst; riko.tannenbaum@oregonmetro.gov; 503-797-1615

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