First Purchase in an Omni-Channel World

Tuesday, August 06 2019, 11:00 AM - 12:00 PM [CST]

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Tuesday, August 06 2019, 11:00 AM - 12:00 PM [CST]

Traditional in-store methods for driving new-product awareness, trial, and purchase are losing influence as ever-increasing numbers of shoppers shift their purchases online. In this presentation, Field Agent CEO Rick West will describe how today’s brands can incentivize shoppers to make “first purchases” and, in turn, use these real customer experiences to create demand for new products online. West will show how leading brands are rethinking costly, imprecise methods for generating new-product trial and purchase, choosing instead to meet today’s omnichannel shoppers exactly where they are.

Attendees will…

  • Learn how omnichannel trends are undermining traditional efforts to drive new-product awareness, trial, and purchase
  • Learn how technology and social media are creating new avenues for reaching potential customers in more effective and efficient ways
  • Learn how leading companies are using new methods to strengthen new-product launches and drive early sales

Rick West
CEO & Co-Founder

Rick is an experienced CEO and co-founder of multiple start-ups (currently CEO of Field Agent) with emphasis in technology, innovation and CPG. Rick worked for Procter and Gamble for seventeen years in the United States, Hong Kong and Thailand. He has been an Entrepreneur for over seventeen years in the U.S. and is currently serving as President of the MMRA (Mobile Marking Research Association) and serves as a Board Member for Apptegy. He is also an investor and member of JOYN, LLC ( a triple bottom line company.