February 2020 Articulate User Group Meeting

Over the past 10 years, access to mobile devices and the incredible user experiences designed by companies like Facebook, Apple, Amazon, Netflix, and Google have dramatically altered the expectations of learners, resulting in disappointment when they come into contact with many learning solutions. Strictly using typical learning design tools and methods isn’t leading you to the leap in learner experience you need to position yourself for the future as a value-add platform for employee acquisition and retention. In a recent LinkedIn Learning research report, nearly two-thirds of learning professionals wouldn’t even recommend their own learning solutions to their learners. It’s a travesty that so many are working so hard to create products they don’t love and don’t recommend.

In this session, you will explore the tools UX professionals commonly used to create incredible experiences. You’ll learn the basics of how to develop personas and use those personas to choose your learning approach. You’ll learn the basics of design thinking and how to leverage it in the learning design process to create out-of-the-box, user-back solutions. You’ll learn how to leverage user research tools like empathy interviews and usability studies to hone your solutions throughout the development cycles. All combined, you’ll have a brand new set of tools and approaches to continue creating solutions that address business needs, but in a way that learners actually want to use.

In this session, you will learn:

• A method to identify learner personas to better focus your learner experience
• How to conduct interviews to develop learner personas, including 20 questions to help you get started
• About the basics of conducting user research—specifically, empathy interviews
• How to incorporate UX tools and methodologies into your instructional design processes