sparked: Digital & Social Media Training is designed specifically to provide quality, real-world digital and social media training--led by people working for Fortune 500 companies and large agencies who are doing the work every day.
Our next workshop on Tuesday, February 27, will focus on paid advertising on Facebook. Taught by Kristen Pechacek, Senior Digital Marketing Manager at Anytime Fitness, this hands-on session will walk you through the process of planning and setting up your Facebook advertising campaign from beginning to end through Facebook Business Manager. Key takeaways will include: Facebook ads overview; how to achieve your business objectives using Facebook ads; how to choose an appropriate ad type; how to define your audience (e.g. custom and lookalike audiences); how to use Facebook Pixels; best practice techniques and examples; and how to measure your ad's performance.
You’ll walk away with a 30-day action plan and set of resources that you can start using right away.
Registration is open, but limited to just 30 participants. That way, we can keep the training more hands on and allow you to network in a smaller setting.
5:30 - 6:00 p.m. Registration + Networking + Food + Beverages
6:00 - 8:00 p.m. Workshop + Discussion