Demand Driven Leader class - Online Class

Wed, October 16 2019, 11:00 AM - Wed, December 04 2019, 1:00 PM [PST]

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Wed, October 16 2019, 11:00 AM - Wed, December 04 2019, 1:00 PM [PST]


The class will be taught personally by Chad Smith and Carol Ptak live every Wednesday starting on October 16 from 8 am - 10 am PT (Los Angeles time).  Each class is recorded and available through DDI's ONDEMAND site for your later review.  After you have registered for this program you will receive the information on how to access the class.  

Please also register for DDI's ONDEMAND membership at: Membership is free.  All courseware and videos will be delivered through ONDEMAND.

The Demand Driven Leader (DDL)™ Program equips senior and mid-level operations and supply chain managers with the ability to design, implement and sustain a Demand Driven supply chain. The program spans Planning, Operations, Distribution and Finance.  Designed by the leading authorities on the Demand Driven Adaptive Enterprise at the Demand Driven Institute, the Demand Driven Leader program is comprised of 7 modules. The DDL Program is THE official preparatory course for the The Demand Driven Leader Professional (DDLP)™ certification test.

Module 1: Today’s Organizational Challenges

  • Part 1: The Rise of Complexity
  • Part 2: Leadership’s Challenge
  • Part 3: Flow as the Purpose
  • Part 4: The prerequisites for Relevant Information
  • Part 5: Conventional Distortion to Relevant Information

Module 2: Conventional Challenges to Flow

  • Part 1: Variability and Its Impact to Flow
  • Part 2: Distortions to relevant information and materials – Planning Systems
  • Part 3: Distortions to relevant information and materials – Finance
  • Part 4: The Need for Thoughtware

Module 3: A New Management Model Emerges

Module 4: The Demand Driven Operating Model

  • Part 1: Demand Driven Material Requirements Planning (DDMRP)
  • Part 2: Part 2: Demand Driven Scheduling and Shop Floor Execution

Module 5: Flow-Based Metrics

Module 6: Demand Driven Sales and Operations Planning (DDS&OP)

  • Part 1: Tactical Configuration & Reconciliation
  • Part 2: Tactical Review
  • Part 3: Tactical Projection
  • Part 4: Tactical Exploitation
  • Part 5: Strategic Recommendation
  • Part 6: Adaptive Sales and Operations Planning (Adaptive S&OP)

Module 7: The Demand Driven Adaptive Enterprise Model Development Path

For more information about the Demand Driven Leader Program go to:


 1. What is a Demand Driven Operating Model?

A Demand Driven Operating Model is a supply order generation, operational scheduling and execution model utilizing actual demand in combination with strategic decoupling and control points and stock, time and capacity buffers in order to create a predictable and agile system that promotes and protects the flow of relevant information and materials within the tactical relevant operational range (hourly, daily and weekly).  A Demand Driven Operating Model’s key parameters are set through the Demand Driven Sales and Operations Planning process to meet the stated business and market objectives while minimizing working capital and expedite related expenses.

2. How does the DDL compare to the DDP?
There is some overlap between the programs. The material in the DDMRP and DDDRP sections of the DDL is redundant on the DDP Program material. The DDP goes into much greater depths on these topics. That material, however, will constitute only about 15% of the total DDL.

3. Where does the DDL Fit in the implementing Demand Driven concepts? The DDL will become a necessary cog in supporting any DDMRP (or bigger) implementation by giving mid-level and senior management an across the board look at flow and the concepts need to support flow. Without that support DDMRP implementations are always at risk. This will be particularly more important in larger enterprises.

4.  What's the refund policy? There is no refund 14 days before the event.

5.  Do I have to bring my printed ticket to the event?  No, you do not have to bring your ticket

6.  Is my registration fee or ticket transferrable? Yes, your ticket is 100% transferrable

7.  Is it ok if the name on my ticket or registration doesn't match the person who attends?  Yes, you can substitute anyone from your company

8.  Is the cost of the certification exam included? No, the cost of the exam is not included.  It can be purchased separately after the class if desired.

Cancellation policy

Cancellations will have a full credit up to 30 days before class start.  Within 30 days the registration can be transfered for free. 

Demand Driven Insitute

The Demand Driven Institute (DDI) is dedicated to proliferating consistent demand driven methods approaches through education, training and certification. The Demand Driven Institute has a global presence through its global network of affiliates. The Demand Driven Institute (DDI) was founded in 2011 by Carol Ptak and Chad Smith, co-authors of DDMRP (Industrial Press, 2016) and Orlicky’s Material Requirements Planning, Third Revised Edition (McGraw Hill 2011). For more information about our mission and how you might get involved contact us at:


Carol Ptak
Partner Demand Driven Institute

Carol Ptak is currently a partner with the Demand Driven Institute (www.demanddriveninstitute. com) and was most recently at Pacific Lutheran University as Visiting Professor and Distinguished Executive in Residence. Previously, she was vice president and global industry executive for manu- facturing and distribution industries at PeopleSoft, where she developed the concept of demand driven manufacturing (DDM). Ms. Ptak spent four years at IBM Corporation, culminating in the position of global SMB segment executive A leading authority in the use of ERP and supply chain tools to drive improved bottom line performance, Ms. Ptak’s expertise is well grounded in four decades of practical experience as a successful practi- tioner, consultant, and educator in manufacturing operations. Her prag- matic approach to complex issues and dynamic presentation style has her in high demand worldwide on the subject of how to leverage these tools and achieve sustainable success. She holds an MBA from Rochester Institute of Technology and completed the EMPO program at Stanford University. Ms. Ptak is a fre- quent educator at the university level and presents at many key technical conferences around the world, in places such as South Africa, France, Israel, Australia, Ireland, and the Netherlands, as well as thirteen APICS International conferences. She is the author of numerous articles and the books DDMRP (Industrial Press, 2016), Orlicky’s Material Requirements Planning 3e (McGraw-Hill, 2011) with Chad Smith, in addition to MRP and Beyond and ERP, Tools, Techniques and Applications for Integrating About the Authors | xiii the Supply Chain, Theory H.O.W. with Harold Cavallaro, and Necessary but not Sufficient with Dr. Eli Goldratt and Eli Schragenheim. Together with Dean Gilliam she updated Quantum Leap, originally written by John Constanza. Ms. Ptak has lent her name to the internationally cov- eted Ptak Prize for Supply Chain Excellence, which is awarded annually by ISCEA (International Supply Chain Education Alliance). Ms. Ptak is certified through APICS at the fellow level (CFPIM) and was certified in Integrated Resource Management (CIRM) with the first group internationally. Ms. Ptak was the President and CEO of APICS, The Educational Society for Resource Management for the year 2000. Prior to her election as APICS President, she served on the Society in a variety of positions.
Chad Smith
Partner Demand Driven Institute

Chad Smith is the coauthor (with Carol Ptak) of the third edition of Orlicky’s Material Requirements Planning (McGraw-Hill, 2011), Demand Driven Material Requirements Planning (Industrial Press, 2016) and Precisely Wrong—Why Conventional Planning Fails and How to Fix It (Industrial Press, 2017). He is also the coauthor (with Debra Smith) of Demand Driven Performance: Using Smart Metrics (McGraw-Hill, 2014). He is a cofounder of and partner in the Demand Driven Institute, an organization dedicated to proliferating demand driven methods throughout the world. In 1997 Mr. Smith cofounded Constraints Management Group (CMG), a services and technology company specializing in demand driven manufacturing, materials, and project management systems for midrange and large manufacturers. He served as Managing Partner of CMG from 1998 to 2015. Clients (past and present) include Unilever, LeTourneau Technologies, Boeing, Intel, Erickson Air-Crane, Siemens, IBM, The Charles Machine Works (Ditch Witch), and Oregon Freeze Dry. Mr. Smith is also a certified expert in all disciplines of the Theory | xi xii | About the Authors of Constraints, studying directly under the tutelage of the late Dr. Eli Goldratt. Chad Smith makes his home in Wenatchee, Washington, with his wife, Sarah, and two daughters, Sophia and Lily.