Dallas-Ft.Worth Area (Irving, TX), May 19-20, 2016

Thursday, May 19 2016 8:30 AM - Friday, May 20 2016 5:30 PM [CST]

8400 Esters Blvd., Suite 100, Irving, TX, 75063, United States

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Thursday, May 19 2016 8:30 AM - Friday, May 20 2016 5:30 PM [CST]

Irving Texas, 8400 Esters Blvd., Irving, TX, 75063, United States.


Class:  News Media Relations
Hosted by:  TEXOMA HIDTA  (Formerly North Texas HIDTA)
TEXOMA HIDTA Training Facility,  8404 Esters Blvd Suite 100, Irving, TX 75063 

May 19-20, 2016   8:30 am – 5:30 pm      16 Hours TCOLE Credit 

 With the recent shootings in San Bernardino, Roseburg and Colorado Springs and recent officer-involved shootings, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground for mass shootings as well as in Ferguson and Baltimore during protests.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from San Bernardino, Ferguson and Baltimore
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  126 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink) http://www.PublicSafetyMediaTraining.com
                                                     for any questions or to register by phone: 303-470-0716



Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Area Hotels

This list was prepared by North Texas HIDTA.

1.  WINGATE INN 8220 Esters Blvd. Irving TX 75063 (972) 929-4600  Free Full      Breakfast              Ask for MAP1 Rate  This is the closest Hotel to HIDTA – Walking distance 1 block!!

2.  RED ROOF INN 8150 Esters Blvd.   Irving, TX  75063  Inn Phone: (972) 929-0020  Inn Fax: (972) 929-6664

3.  RAMADA INN 8205 Esters Blvd.  Irving TX 75063 

4.  WESTIN HOTEL (High Rise) 4545 W John Carpenter Frwy  Irving, TX 75063 (972) 929-4500) 

     Call Kevin Kelley of HIDTA at (972)915-9524 for special government rates $110.00 per night.




5.  HOLIDAY INN EXPRESS 4441 W HWY 114 @ ESTERS IRVING, TX 75063 (972) 929-8181

6.  DAY’S INN 4325 W. John Carpenter Frwy. Irving, TX, 75063 (972) 621-8277

7.  SHERATON (High Rise) 4440 West John Carpenter Frwy.  Irving TX (972) 929-8400 Fax (972) 9294885

8.  RESIDENCE INN BY MARRIOTT 8600 Esters Boulevard Irving TX 75063 (972) 871-1331

9.  MARRIOTT (High Rise) 8440 Freeport Pkwy - Irving, TX, (972) 929-8800

10. MOTEL 6 TX 114 at Esters Boulevard Irving, TX Phone: (972) 915-3993

11. HARVEY SUITES 4550 W John Carpenter Freeway, Irving TX 75063 1 972 929 4499 Fax: 1 972 929 0774

12. COMFORT SUITES4700 W. John Carpenter Frwy. Irving TX (972) 929-9097 Call Hotel direct

      Special rate:  Ask for MAP1.  5 minutes from HIDTA

13. LA QUINTA 4850 John Carpenter Frwy Irving TX 75063 (972) 915-4022 Fax: (972) 915-6960

14. FAIRFIELD INN by Marriott 4800 W. John Carpenter Freeway Irving, TX 75063 (972) 550-8800

15. HAWTHORN SUITES 5000 Plaza Dr. Irving TX (972) 871-1412


16. BEST WESTERN DFW/Airport Suites 5050 w John Carpenter Frwy Irving TX (972) 870-0530 Call 

Public Safety Media Training


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