News Media Relations & On-Camera Training Class
Hosted by: TEXOMA HIDTA (Formerly North Texas HIDTA)
TEXOMA HIDTA Training Facility, 8404 Esters Blvd Suite 100, Irving, TX 75063
Feb. 14-15, 2019 8:30 am – 5:30 pm 16 Hours TCOLE Credit
Discover the 3 Key Mistakes most agencies make when dealing with the media
Utilize the one tool that will rapidly boost your public image
This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.
Training is geared for: Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media. This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis. In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen. The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.
Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences. The instructors and the rest of the class get to act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters
Materials Provided: 200 page Media Relations Guide/Workbook. DVD video of on-camera performance (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size: 25 To Register: (hyperlink) http://www.PublicSafetyMediaTraining.com
for any questions or to register by phone: 303-470-0716
Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day notice. We provide a 50% refund for cancellations made between 13 and 7 days of the class. There is no refund for cancellations made less than 7 days prior to a class. You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.
This list was prepared by North Texas HIDTA.
1. WINGATE INN 8220 Esters Blvd. Irving TX 75063 (972) 929-4600 Free Full Breakfast Ask for MAP1 Rate This is the closest Hotel to HIDTA – Walking distance 1 block!!
2. RED ROOF INN 8150 Esters Blvd. Irving, TX 75063 Inn Phone: (972) 929-0020 Inn Fax: (972) 929-6664
3. RAMADA INN 8205 Esters Blvd. Irving TX 75063
4. WESTIN HOTEL (High Rise) 4545 W John Carpenter Frwy Irving, TX 75063 (972) 929-4500)
Call Kevin Kelley of HIDTA at (972)915-9524 for special government rates $110.00 per night.
5. HOLIDAY INN EXPRESS 4441 W HWY 114 @ ESTERS IRVING, TX 75063 (972) 929-8181
6. DAY’S INN 4325 W. John Carpenter Frwy. Irving, TX, 75063 (972) 621-8277
7. SHERATON (High Rise) 4440 West John Carpenter Frwy. Irving TX (972) 929-8400 Fax (972) 9294885
8. RESIDENCE INN BY MARRIOTT 8600 Esters Boulevard Irving TX 75063 (972) 871-1331
9. MARRIOTT (High Rise) 8440 Freeport Pkwy - Irving, TX, (972) 929-8800
10. MOTEL 6 TX 114 at Esters Boulevard Irving, TX Phone: (972) 915-3993
11. HARVEY SUITES 4550 W John Carpenter Freeway, Irving TX 75063 1 972 929 4499 Fax: 1 972 929 0774
12. COMFORT SUITES4700 W. John Carpenter Frwy. Irving TX (972) 929-9097 Call Hotel direct
Special rate: Ask for MAP1. 5 minutes from HIDTA
13. LA QUINTA 4850 John Carpenter Frwy Irving TX 75063 (972) 915-4022 Fax: (972) 915-6960
14. FAIRFIELD INN by Marriott 4800 W. John Carpenter Freeway Irving, TX 75063 (972) 550-8800
15. HAWTHORN SUITES 5000 Plaza Dr. Irving TX (972) 871-1412
16. BEST WESTERN DFW/Airport Suites 5050 w John Carpenter Frwy Irving TX (972) 870-0530 Call