Dallas - Ft. Worth Area (Irving, TX) June 24-25, 2020

News Media Relations & On-Camera Training

Hosted by:  TEXOMA HIDTA  (Formerly North Texas HIDTA)
TEXOMA HIDTA Training Facility,  8404 Esters Blvd Suite 100, Irving, TX 75063 

June 24-25, 2020     8:30 am – 5:30 pm      16 Hours TCOLE Credit 

Utilize Mainstream and Social Media to Establish an Accurate Narrative

This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events in order keep their course the most up-to-date in America.

This training is geared for:  Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis.   An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class.   The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a video of their performance.

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media

Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping Your Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook.  Video of your on-camera performances
Maximum Class Size:  25        To Register:  (hyperlink) http://www.PublicSafetyMediaTraining.com
                                                     or register by phone: 303-470-0716

Seminar Cancellation Policy:

We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Area Hotels

This list was prepared by North Texas HIDTA.

1.  WINGATE INN 8220 Esters Blvd. Irving TX 75063 (972) 929-4600  Free Full      Breakfast              Ask for MAP1 Rate  This is the closest Hotel to HIDTA – Walking distance 1 block!!

5.  HOLIDAY INN EXPRESS 4441 W HWY 114 @ ESTERS IRVING, TX 75063 (972) 929-8181

6.  DAY’S INN 4325 W. John Carpenter Frwy. Irving, TX, 75063 (972) 621-8277

7.  SHERATON (High Rise) 4440 West John Carpenter Frwy.  Irving TX (972) 929-8400 Fax (972) 9294885

8.  RESIDENCE INN BY MARRIOTT 8600 Esters Boulevard Irving TX 75063 (972) 871-1331

9.  MARRIOTT (High Rise) 8440 Freeport Pkwy - Irving, TX, (972) 929-8800

10. MOTEL 6 TX 114 at Esters Boulevard Irving, TX Phone: (972) 915-3993

11. HARVEY SUITES 4550 W John Carpenter Freeway, Irving TX 75063 1 972 929 4499 Fax: 1 972 929 0774

12. COMFORT SUITES4700 W. John Carpenter Frwy. Irving TX (972) 929-9097 Call Hotel direct

      Special rate:  Ask for MAP1.  5 minutes from HIDTA

13. LA QUINTA 4850 John Carpenter Frwy Irving TX 75063 (972) 915-4022 Fax: (972) 915-6960

14. FAIRFIELD INN by Marriott 4800 W. John Carpenter Freeway Irving, TX 75063 (972) 550-8800

15. HAWTHORN SUITES 5000 Plaza Dr. Irving TX (972) 871-1412