CSSA Conference 2023

Wednesday, 1 November 2023 3:00 PM - Friday, 3 November 2023 5:00 PM EDT

150, King Street West, Toronto, ON, M5H 3T9, Canada

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Conference - Member School Attendee Ticket Ticket Unlock Partial Approval - $1,150.00

Sales end on 11/01/2023

For CSSA members only

Conference - Non-Member Attendee Ticket Ticket Unlock Partial Approval - $1,250.00

Sales end on 11/01/2023

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Wednesday, 1 November 2023 3:00 PM - Friday, 3 November 2023 5:00 PM EDT

Vantage Venues - Garden Hall - 16th Floor, 150, Toronto, ON, M5H 3T9, Canada.

Event Details:

If you thought last year was great, wait until you see what we have in store for this year! We can’t wait to see you for our second annual conference to be held, once again, at beautiful Vantage Venues in Toronto.

This year the conference will be two and a half days: November 1st – 3rd, 2023. Get ready for amazing speakers, fantastic experiences, incredible lessons learned, lots of networking opportunities, and of course– lots of fun! See you there!

Headline Sponsor:

Included In Ticket Price:

Day 1:

 Ritz Carlton Workshop: At Scotiabank             Theatre, 259 Richmond St W, Toronto, ON     M5V 3M6 

    Welcome Drink & Canapes at Malaparte

Day 2:

    Breakfast

    Lunch

    Snacks, Coffee, Tea

    Full Day of Speakers & Sessions

    Wine Tasting & Charcuterie

    Dinner at Lavelle

Day 3:

   Breakfast

   Lunch

   Snacks, Coffee, Tea

   Full Day of Speakers & Sessions

   Closing Event (Optional)

Hotel Information:

This year we have rooms blocked off again at the beautiful King Blue Hotel. Our room block is officially over however you can still book a room at King Blue. For assistance with getting your room booked, please reach ou to the following contacts and be sure to mention CSSA.

Marshall or Wendy

sales_toronto@kingbluehotel.com

Hotel- 416-915-3770

Direct- 416-915-3769

 

Cancellation policy

All bookings for the 2023 CSSA Conference are non-refundable. In the event of cancellation, a subtraction of $500.00 will be made to account for various event expenses based on tickets sold.  Your remaining balance will be held as a credit that can be used towards any paid CSSA events in the future.

 

To change, add or cancel a registration, please email the CSSA office at contact@canadianswimschools.org

Canadian Swim School Alliance

Canadian Swim School Alliance, is a not-for-profit organization serving the aquatics industry across Canada to help deliver a safe and positive experience to children, youth, parents, and staff.

Contact the Organizer

Ritz Carlton
Ritz Carlton
Ritz Carlton

https://ritzcarltonleadershipcenter.com/

About Ritz Carlton

Ritz Carlton
Ritz Carlton
Jack Armstrong
Sportscaster
Toronto Raptors, TSN, NBA TV Canada

Jack Armstrong recently finished his 25th season with the Raptors organization, having served as the analyst on all TSN games. He has worked in the past as a radio analyst for the Raptors following a successful 14-year coaching career at the collegiate level.   In addition to his duties with the Raptors, Armstrong is a studio analyst at TSN for the NCAA Tournament, NBA Finals and NBA Draft; and a television analyst for NCAA basketball on CBS Sports Network, Comcast, Empire Sports Network, Fox Sports, MASN TV and New York/MSG while also working with ESPN’s regional coverage and the Atlantic 10 Conference TV Network. His commentating also extended to the WNBA where he worked for MSG on New York Liberty telecasts for two seasons. Armstrong hosted the popular radio show ‘The Game Plan’ on Sportsnet 590 the Fan (2008-10) and served as the television analyst for the 2002 FIBA Men’s World Basketball Championship.   Armstrong has received many accolades during his broadcasting career. He has been nominated by the Canadian Screen Awards for Best Sports Analyst in a Sports Program or Series four times (2017-20), winning on three occasions (2017-19). Armstrong’s 2017 award marked the first time a basketball analyst received this prestigious honour. He was also nominated for an Emmy for his work on Liberty telecasts on MSG TV Network during the 2002 season.   In the college circuit, Armstrong spent four years as an assistant basketball coach at Fordham University. He moved to Niagara University and served as an assistant coach for one season before being named head basketball coach of the Purple Eagles while also serving as assistant athletic director. His nine years as head coach was the third longest in school history and his 100 career wins rank fourth on the school’s all-time chart. Armstrong had his most successful season in 1992-93 when he led the Purple Eagles to a 23-7 record and a spot in the National Invitational Tournament. The accomplishments earned him Metro Atlantic Athletic Conference (MAAC) and New York State Division I Coach of the Year awards. Despite his success on the court, Armstrong is still most proud of his 100 per cent player graduation rate during his stint as head coach.   He earned both a master’s degree in public communications and a bachelor’s degree in history from Fordham University. Jack and his wife, Dena, have three children, Kevin, Brian, and Timothy. He is an avid runner and has completed the New York, Chicago and Boston marathons.

About Jack Armstrong

Sportscaster
Toronto Raptors, TSN, NBA TV Canada
Robert Rudy
Owner, Rudy Advisory
Rudy Advisory

Rob has spent the past 30 years building and leading companies and developing leaders through inviting change, making critical choices, and achieving results. He has been an entrepreneur in a family business, managed in a public company, and led privately held companies. Rob was President of Louisville Bedding Canada, a manufacturer of bedding products such as pillows, comforters, and mattress pads, selling to big box retail stores such as Walmart, Costco, and Sears, from 2001-2010. This $40m company consistently delivered a customer experience that was rewarded with double digit sales growth, and a very strong ebitda. In 2011, Rob was named COO of the parent company, a $180m company located in Louisville Kentucky. With manufacturing in Ontario California, as well as 3 factories in Kentucky and 1 more in Montreal Canada, Rob oversaw a reorganization, and eventual sale of the parent company in 2013. In 2013, Rob became COO of Standard products, a lighting manufacturer. The industry was going through unprecedented change due to the commercialization of LED lighting, and Rob helped position the company to adapt to new expectations in service, supply, and people management. In 2017, Rob was recruited to join Medicom, a manufacturing leader in the medical device sector in North America, as their President. As a global supplier of masks, gloves and gowns, Rob introduced a more collaborative culture, which focused on alignment of strategy to execution. In 2019, Rob founded Rudy Advisory, dedicated to working with entrepreneurs and their leadership teams by crafting actionable strategies, nurturing leaders through continuous learning, and fostering adaptable business cultures for sustainable growth. Rob focuses on what’s most important; “How to engage and empower people to achieve company goals while exceeding client expectations.” Doing so, Rob believes, allows companies to exceed their goals by taking smart and healthy steps to achieve great success.

https://www.robertrudy.ca/

About Robert Rudy

Owner, Rudy Advisory
Rudy Advisory
Nicole Larson
COO, American Swim Academy
American Swim Academy

Nicole started competitively swimming at the age of 7 and continued through college. She received her Bachelor of Arts degree in Child Development, a Multiple Subjects Teaching Credential and a Supplemental Teaching Credential in Physical Education from California State University Bakersfield. Nicole was an elementary school teacher for 10 years before joining American Swim Academy in 2004. Nicole came to ASA with 20+ years of swim lesson experience and also coached swimming at the youth competitive level and high school level. Nicole started as a Director managing the Fremont location, she was promoted to Area Director overseeing all school Directors, then promoted to VP of Operations overseeing the daily operations at all 5 schools, she is current the COO managing the daily business operations with her team at the American Swim Academy. In her free time she enjoys spending time with her husband Nels, they met swimming in college and have been married for 26 years, they are lifelong 49er and Golden State Warrior fans. They are empty nesters, their daughter Natalie (22) graduated from the University of Oregon and their son Kyle (19) attends San Diego State University. Family is their number one priority so they love when the “kids” are home and the highlight of their week is Sunday dinner with their extended family.

https://americanswimacademy.com/

About Nicole Larson

COO, American Swim Academy
American Swim Academy
Mark Cecil
CEO, Paul Sadler Swimland
Paul Sadler Swimland

Mark started at Paul Sadler Swimland in 1997 as a part time swimming teacher whilst studying to become a school teacher at University. He taught swimming for 4 years until having a break to become a full time school teacher (also teaching swimming on the side...). Clearly missing the smell of chlorine, Mark returned to Paul Sadler Swimland full time in 2004 as manager of their Essendon location. Whilst manager at Essendon, Mark also worked as a Mentor Manager, working with managers in other Swimland locations. In 2011 Mark moved into the Operations Manager role, working across the brand in Australia, Canada and Vietnam. In 2018 Mark became the CEO of Swimland, where he gets to work with an amazing group of humans every day! Mark is married to the incredible Seona and has four beautiful daughters, Lindsay, Ashley, Evelyn and Molly, who make him feel old and keep him young all at the same time...

https://www.paulsadlerswimland.com/

About Mark Cecil

CEO, Paul Sadler Swimland
Paul Sadler Swimland
Cassandra Britton
Business & Mindset Coach, The Business Savage
The Business Savage

Cassandra is a serial entrepreneur, starting her first of multiple businesses at the age of 19, and scaling to 7-figures. From marketing in professional sport, to a brick and mortar training academy in the beauty industry, she has transformed from a simple artist to a savvy entrepreneur, using her business background and savage attitude for life to inspire other entrepreneurs to shatter glass ceilings and take their business to the dream level. She provides the marketing strategies and mindset for business owners to turn their passion into profits and experience true fulfillment in being their OWN definition of success. The “Tom Boy in heels” they call her, but in the world of business, she’s THE SAVAGE, and here to leave a legacy far beyond her years.

https://www.thebusinesssavage.com/

About Cassandra Britton

Business & Mindset Coach, The Business Savage
The Business Savage
Jason Arnold
CEO, True Blue Swim School
True Blue Swim School

True Blue Swim School Founder/CEO Jason Arnold grew up in Australia and has been a leader in the learn to swim industry for over the 30 years. Jason has a strong passion for leadership and culture and has presented at the Australian and the United States Swim Schools Association conferences. Jason and his family moved to Canada in 2010. Over the past 12 years, Jason and his wife Danah have established six True Blue locations across Alberta with three additional locations planned to open in the coming year. True Blue currently employ 180 staff and teaches over 9,000 swimmers on a weekly basis.

https://www.trueblueswim.ca/

About Jason Arnold

CEO, True Blue Swim School
True Blue Swim School
Latonya Wilkins
Founder & CEO, Change Coaches; Professional Speaker
Change Coaches

Founder of Change Coaches and author of Leading Below the Surface: How to Build Real (and Psychologically Safe) Relationships with People Who Are Different from You, LaTonya Wilkins specializes in coaching executives on leading “below the surface” to build psychologically safe relationships with their teams across differences. She is a sought-after coach and keynote speaker who has inspired audiences all over the world. Global leaders typically call LaTonya when they are facing the following challenges: navigating conflict in diverse teams, developing leaders to handle the increasingly complex workplace, struggling to gain alignment within their teams, and building accountable cultures of belonging. LaTonya and her team offer highly customized coaching, culture academies, customized workshops, and more. LaTonya has coached leaders at many well-known companies including Google, Target, The New York Times, and several nonprofits. She built her career working in HR, talent management, and learning & development at Fortune 500 companies before teaching and taking on progressive leadership roles at the University of Illinois’ Gies College of Business. LaTonya was rated an “excellent” teacher by her business students. She is on the board (having previously served as the President) of the True Star Youth Foundation, which is a digital marketing social entrepreneurship company that recently received a Google Impact Award. LaTonya was also a member of the Advisory Board at Women of Color in the Workplace. LaTonya's book Leading Below the Surface was named a top-10 book for executive leaders by seniorexecutive.com. LaTonya has been featured in publications such as Fast Company, NPR, Well+Good, and Inc Magazine.

https://changecoaches.io/

About Latonya Wilkins

Founder & CEO, Change Coaches; Professional Speaker
Change Coaches
Saskia Kirby
Customer Experience Director, Kirby Swim
Kirby Swim

Saskia Kirby started out her professional career as a physiotherapist in 2000. After working in both public and private practice, she and her husband Bill (an Olympic Gold Medalist in Swimming) started a Swim School out of a Private Boys School in Perth WA called Kirby Swim. Many years later Kirby Swim has grown to 6 locations, employs over 250 staff and has a mix of owned and leased facilities. It was recently sold to one of Australia’s leading Publicly (ASX) listed companies. In 2021 Saskia also Graduated from RMIT with a Masters of Marketing (honours). As Marketing Director, Saskia’s specialty areas include Digital Marketing, SEO and Customer Experience. Saskia also sits on the ISSA board, helping develop the association internationally, meeting lots of swim school owners and directors from across the globe. A keen traveller, skier, surfer and foodie - she’s excited to come to Canada and talk swim schools with you and share her 20-plus years of experience.

https://kirbyswim.com.au/

About Saskia Kirby

Customer Experience Director, Kirby Swim
Kirby Swim
Jeff Metzger
Founder & Senior Adviser, Kids First Sports Center
Kids First Sports Center

Born and raised in Cincinnati, Ohio, Jeff was a local gymnast from age 9 through his University years. At age 22, in 1972, Jeff dropped out of mechanical engineering college after accidentally discovering his passion—teaching gymnastics to youngsters. One year later, in 1973, he opened the city’s first gymnastics school operating from a local church multi-purpose room. Since, Kids First Sports Center has grown into the largest privately held, single location operation of its kind in the USA. The Kids First Village has 183,000 square feet under roof on 15.4 prime acres in suburban Cincinnati. With 300 employees and foot traffic of 20,000 per week, 2023 revenue is on track for ~$12MM. Jeff is also the Founder of the Metzger Small Business BOOT CAMP, a leadership, marketing and organizational seminar hosted in November and May at Kids First. With its 4-1/2 day, total-immersion format and uniquely powerful curriculum, BOOT CAMP has uplifted the fortunes of countless industry professionals across the USA and beyond. BOOT CAMP is guaranteed to be the best business education of your lifetime and its slogan says it all…lifetime solutions for your business…business solutions for your lifetime.

https://www.kidsfirstsports.com/

About Jeff Metzger

Founder & Senior Adviser, Kids First Sports Center
Kids First Sports Center
Hailey Patry
The Lifted Lid: Coach, Speaker, Author, Mentor, Counselor, Consultant
The Lifted Lid

Hailey Patry is your True Happiness Coach, Marriage Mentor and The Happy Business Coach. Nicknamed as “World’s Happiest Woman”, and the recipient of countless business impact awards, Hailey is a master coach on happiness, relationships and success. She built a 60-million-dollar home-based-business, along with many other successful companies, all while overcoming great adversity. Having spoken for over 2-million audience members, with students in 136 countries, she is an international speaker and facilitator. Hailey is also an award-winning author with four International-Best-Selling Books. Check out her 4th book HAPPY LOVE and her 5th contribution called: Life Lessons. Overcoming more than 30 years of trauma, taught Hailey how to make lemonade out of lemons, and she has dedicated her life to helping YOU create your best life too… both personally and professionally. She teaches you how your self-worth connects to your success, and how to be the leader of your life AND your business. Hailey can’t wait to teach you her practical approach to assertive communication, so your words have the impact you desire. You can move the world with your words! As a happily married mom of three neuro-diverse boys, Hailey works with entrepreneurs, families, organizations, and couples. When she’s not serving her amazing clients, you’ll see her hiking, biking and kayaking with her family, or snuggling with her husband and kids.

https://www.theliftedlid.com/the-lifted-lid-hailey-patry

About Hailey Patry

The Lifted Lid: Coach, Speaker, Author, Mentor, Counselor, Consultant
The Lifted Lid
Kerri Russell
Director/Owner, Russell Aquatics
Russell Aquatics

Kerri Russell is a dynamic entrepreneur, wife, and mother of three who has been making waves in the business world for nearly two decades. As the co-owner of Russell Aquatics Swim School, along with her sister Kristi, Kerri has established herself as a respected leader in the industry. Kerri's entrepreneurial spirit was evident from a young age, as she founded Russell Aquatics when she was just 17 years old. Through years of dedication and hard work, she has honed her skills and cultivated a team of over 70 individuals who share her passion for providing the highest quality swim instruction. Russell Aquatics has earned a stellar reputation as industry leaders, having taught tens of thousands of children the essential life skill of swimming. Kerri's commitment to excellence and unwavering dedication to her craft have propelled the swim school to great heights. In addition to her success in business, Kerri is a fierce advocate for women in the business world. Her inspiring journey serves as a beacon of motivation for others, encouraging them to pursue their dreams and create lives they love. Through her own achievements, Kerri aims to empower individuals to overcome obstacles and embrace opportunities. Kerri’s infectious energy and unwavering passion for her work make her an inspiring figure in the business community. She exemplifies the belief that with hard work, dedication, and a drive to succeed, anything is possible. Whether one aspires to start their own business, improve their fitness, or simply live life to the fullest, Kerri Russell is undoubtedly a woman to watch.

https://russellaquatics.com/

About Kerri Russell

Director/Owner, Russell Aquatics
Russell Aquatics

About Vorgee & JMC Distribution

https://www.jmcpro.ca/ Sponsor Logo

Sessions on Nov 01, 2023

02:00 PM

Ritz Carlton Customer Service Workshop

02:00 PM - 05:00 PMScotiabank Theatre: 259 Richmond St W, Toronto, ON, M5V 3M6
    Ritz Carlton
    Ritz CarltonRitz Carlton
    07:00 PM

    Welcome Drink & Canapes: Courtesy of Vorgee & JMC Distribution

    07:00 PM - 11:00 PMMalaparte: 350 King St W, Toronto, ON M5V 3X5

    Sponsors

    Sessions on Nov 02, 2023

    08:00 AM

    Breakfast

    08:00 AM - 08:45 AMVantage Venues - Garden Hall - 16th Floor
    08:45 AM

    Welcome

    08:45 AM - 09:00 AMVantage Venues - Garden Hall - 16th Floor
      Kerri Russell
      Director/Owner, Russell AquaticsRussell Aquatics
      Kerri Russell is a dynamic entrepreneur, wife, and mother of three who has been making waves in the business world for nearly two decades. As the co-owner of Russell Aquatics Swim School, along with her sister Kristi, Kerri has established herself as a respected leader in the industry. Kerri's entrepreneurial spirit was evident from a young age, as she founded Russell Aquatics when she was just 17 years old. Through years of dedication and hard work, she has honed her skills and cultivated a team of over 70 individuals who share her passion for providing the highest quality swim instruction. Russell Aquatics has earned a stellar reputation as industry leaders, having taught tens of thousands of children the essential life skill of swimming. Kerri's commitment to excellence and unwavering dedication to her craft have propelled the swim school to great heights. In addition to her success in business, Kerri is a fierce advocate for women in the business world. Her inspiring journey serves as a beacon of motivation for others, encouraging them to pursue their dreams and create lives they love. Through her own achievements, Kerri aims to empower individuals to overcome obstacles and embrace opportunities. Kerri’s infectious energy and unwavering passion for her work make her an inspiring figure in the business community. She exemplifies the belief that with hard work, dedication, and a drive to succeed, anything is possible. Whether one aspires to start their own business, improve their fitness, or simply live life to the fullest, Kerri Russell is undoubtedly a woman to watch.
      09:00 AM

      Robert Rudy - Crafting a Culture of Success: The Impact of Core Values in Small Business

      09:00 AM - 09:45 AMVantage Venues - Garden Hall - 16th Floor
        Robert Rudy
        Owner, Rudy AdvisoryRudy Advisory
        Rob has spent the past 30 years building and leading companies and developing leaders through inviting change, making critical choices, and achieving results. He has been an entrepreneur in a family business, managed in a public company, and led privately held companies. Rob was President of Louisville Bedding Canada, a manufacturer of bedding products such as pillows, comforters, and mattress pads, selling to big box retail stores such as Walmart, Costco, and Sears, from 2001-2010. This $40m company consistently delivered a customer experience that was rewarded with double digit sales growth, and a very strong ebitda. In 2011, Rob was named COO of the parent company, a $180m company located in Louisville Kentucky. With manufacturing in Ontario California, as well as 3 factories in Kentucky and 1 more in Montreal Canada, Rob oversaw a reorganization, and eventual sale of the parent company in 2013. In 2013, Rob became COO of Standard products, a lighting manufacturer. The industry was going through unprecedented change due to the commercialization of LED lighting, and Rob helped position the company to adapt to new expectations in service, supply, and people management. In 2017, Rob was recruited to join Medicom, a manufacturing leader in the medical device sector in North America, as their President. As a global supplier of masks, gloves and gowns, Rob introduced a more collaborative culture, which focused on alignment of strategy to execution. In 2019, Rob founded Rudy Advisory, dedicated to working with entrepreneurs and their leadership teams by crafting actionable strategies, nurturing leaders through continuous learning, and fostering adaptable business cultures for sustainable growth. Rob focuses on what’s most important; “How to engage and empower people to achieve company goals while exceeding client expectations.” Doing so, Rob believes, allows companies to exceed their goals by taking smart and healthy steps to achieve great success.
        10:00 AM

        The Leader's toolkit: Unlocking the 7 Essential traits of Exceptional Leaders

        10:00 AM - 10:45 AMVantage Venues - Garden Hall - 16th Floor
          Jason Arnold
          CEO, True Blue Swim SchoolTrue Blue Swim School
          True Blue Swim School Founder/CEO Jason Arnold grew up in Australia and has been a leader in the learn to swim industry for over the 30 years. Jason has a strong passion for leadership and culture and has presented at the Australian and the United States Swim Schools Association conferences. Jason and his family moved to Canada in 2010. Over the past 12 years, Jason and his wife Danah have established six True Blue locations across Alberta with three additional locations planned to open in the coming year. True Blue currently employ 180 staff and teaches over 9,000 swimmers on a weekly basis.
          10:45 AM

          Break

          10:45 AM - 11:00 AMVantage Venues - Garden Hall - 16th Floor
          11:00 AM

          Deepening Relationships + Building Trust with Email Marketing

          11:00 AM - 11:45 AMVantage Venues - Garden Hall - 16th Floor
            Cassandra Britton
            Business & Mindset Coach, The Business SavageThe Business Savage
            Cassandra is a serial entrepreneur, starting her first of multiple businesses at the age of 19, and scaling to 7-figures. From marketing in professional sport, to a brick and mortar training academy in the beauty industry, she has transformed from a simple artist to a savvy entrepreneur, using her business background and savage attitude for life to inspire other entrepreneurs to shatter glass ceilings and take their business to the dream level. She provides the marketing strategies and mindset for business owners to turn their passion into profits and experience true fulfillment in being their OWN definition of success. The “Tom Boy in heels” they call her, but in the world of business, she’s THE SAVAGE, and here to leave a legacy far beyond her years.
            11:45 AM

            Panel Discussion

            11:45 AM - 12:15 PMVantage Venues - Garden Hall - 16th Floor
              Robert Rudy
              Owner, Rudy AdvisoryRudy Advisory
              Rob has spent the past 30 years building and leading companies and developing leaders through inviting change, making critical choices, and achieving results. He has been an entrepreneur in a family business, managed in a public company, and led privately held companies. Rob was President of Louisville Bedding Canada, a manufacturer of bedding products such as pillows, comforters, and mattress pads, selling to big box retail stores such as Walmart, Costco, and Sears, from 2001-2010. This $40m company consistently delivered a customer experience that was rewarded with double digit sales growth, and a very strong ebitda. In 2011, Rob was named COO of the parent company, a $180m company located in Louisville Kentucky. With manufacturing in Ontario California, as well as 3 factories in Kentucky and 1 more in Montreal Canada, Rob oversaw a reorganization, and eventual sale of the parent company in 2013. In 2013, Rob became COO of Standard products, a lighting manufacturer. The industry was going through unprecedented change due to the commercialization of LED lighting, and Rob helped position the company to adapt to new expectations in service, supply, and people management. In 2017, Rob was recruited to join Medicom, a manufacturing leader in the medical device sector in North America, as their President. As a global supplier of masks, gloves and gowns, Rob introduced a more collaborative culture, which focused on alignment of strategy to execution. In 2019, Rob founded Rudy Advisory, dedicated to working with entrepreneurs and their leadership teams by crafting actionable strategies, nurturing leaders through continuous learning, and fostering adaptable business cultures for sustainable growth. Rob focuses on what’s most important; “How to engage and empower people to achieve company goals while exceeding client expectations.” Doing so, Rob believes, allows companies to exceed their goals by taking smart and healthy steps to achieve great success.
              Jason Arnold
              CEO, True Blue Swim SchoolTrue Blue Swim School
              True Blue Swim School Founder/CEO Jason Arnold grew up in Australia and has been a leader in the learn to swim industry for over the 30 years. Jason has a strong passion for leadership and culture and has presented at the Australian and the United States Swim Schools Association conferences. Jason and his family moved to Canada in 2010. Over the past 12 years, Jason and his wife Danah have established six True Blue locations across Alberta with three additional locations planned to open in the coming year. True Blue currently employ 180 staff and teaches over 9,000 swimmers on a weekly basis.
              12:15 PM

              Lunch

              12:15 PM - 01:30 PMVantage Venues - Garden Hall - 16th Floor
              01:30 PM

              Roundtable Topic Discussions

              01:30 PM - 02:30 PMVantage Venues - Garden Hall - 16th Floor
              02:30 PM

              Break

              02:30 PM - 02:45 PMVantage Venues - Garden Hall - 16th Floor
              02:45 PM

              Precedent Shifting: Making Meaningful Change Through Assertive Communication

              02:45 PM - 03:45 PMVantage Venues - Garden Hall - 16th Floor
                Hailey Patry
                The Lifted Lid: Coach, Speaker, Author, Mentor, Counselor, ConsultantThe Lifted Lid
                Hailey Patry is your True Happiness Coach, Marriage Mentor and The Happy Business Coach. Nicknamed as “World’s Happiest Woman”, and the recipient of countless business impact awards, Hailey is a master coach on happiness, relationships and success. She built a 60-million-dollar home-based-business, along with many other successful companies, all while overcoming great adversity. Having spoken for over 2-million audience members, with students in 136 countries, she is an international speaker and facilitator. Hailey is also an award-winning author with four International-Best-Selling Books. Check out her 4th book HAPPY LOVE and her 5th contribution called: Life Lessons. Overcoming more than 30 years of trauma, taught Hailey how to make lemonade out of lemons, and she has dedicated her life to helping YOU create your best life too… both personally and professionally. She teaches you how your self-worth connects to your success, and how to be the leader of your life AND your business. Hailey can’t wait to teach you her practical approach to assertive communication, so your words have the impact you desire. You can move the world with your words! As a happily married mom of three neuro-diverse boys, Hailey works with entrepreneurs, families, organizations, and couples. When she’s not serving her amazing clients, you’ll see her hiking, biking and kayaking with her family, or snuggling with her husband and kids.
                03:45 PM

                Sustainability Panel

                03:45 PM - 04:15 PMVantage Venues - Garden Hall - 16th Floor
                04:15 PM

                Closing Remarks

                04:15 PM - 04:30 PMVantage Venues - Garden Hall - 16th Floor
                04:30 PM

                Wine Tasting & Social

                04:30 PM - 05:30 PMVantage Venues - Garden Hall - 16th Floor
                07:00 PM

                Dinner at Lavelle

                07:00 PM - 12:00 AMLavelle: 627 King St W, Toronto, ON M5V 1M5

                Sessions on Nov 03, 2023

                08:00 AM

                Breakfast

                08:00 AM - 08:45 AMVantage Venues - Garden Hall - 16th Floor
                08:45 AM

                Welcome

                08:45 AM - 09:00 AMVantage Venues - Garden Hall - 16th Floor
                  Kerri Russell
                  Director/Owner, Russell AquaticsRussell Aquatics
                  Kerri Russell is a dynamic entrepreneur, wife, and mother of three who has been making waves in the business world for nearly two decades. As the co-owner of Russell Aquatics Swim School, along with her sister Kristi, Kerri has established herself as a respected leader in the industry. Kerri's entrepreneurial spirit was evident from a young age, as she founded Russell Aquatics when she was just 17 years old. Through years of dedication and hard work, she has honed her skills and cultivated a team of over 70 individuals who share her passion for providing the highest quality swim instruction. Russell Aquatics has earned a stellar reputation as industry leaders, having taught tens of thousands of children the essential life skill of swimming. Kerri's commitment to excellence and unwavering dedication to her craft have propelled the swim school to great heights. In addition to her success in business, Kerri is a fierce advocate for women in the business world. Her inspiring journey serves as a beacon of motivation for others, encouraging them to pursue their dreams and create lives they love. Through her own achievements, Kerri aims to empower individuals to overcome obstacles and embrace opportunities. Kerri’s infectious energy and unwavering passion for her work make her an inspiring figure in the business community. She exemplifies the belief that with hard work, dedication, and a drive to succeed, anything is possible. Whether one aspires to start their own business, improve their fitness, or simply live life to the fullest, Kerri Russell is undoubtedly a woman to watch.
                  09:00 AM

                  Exploring Below the Surface Leadership

                  09:00 AM - 10:00 AMVantage Venues - Garden Hall - 16th Floor
                    Latonya Wilkins
                    Founder & CEO, Change Coaches; Professional SpeakerChange Coaches
                    Founder of Change Coaches and author of Leading Below the Surface: How to Build Real (and Psychologically Safe) Relationships with People Who Are Different from You, LaTonya Wilkins specializes in coaching executives on leading “below the surface” to build psychologically safe relationships with their teams across differences. She is a sought-after coach and keynote speaker who has inspired audiences all over the world. Global leaders typically call LaTonya when they are facing the following challenges: navigating conflict in diverse teams, developing leaders to handle the increasingly complex workplace, struggling to gain alignment within their teams, and building accountable cultures of belonging. LaTonya and her team offer highly customized coaching, culture academies, customized workshops, and more. LaTonya has coached leaders at many well-known companies including Google, Target, The New York Times, and several nonprofits. She built her career working in HR, talent management, and learning & development at Fortune 500 companies before teaching and taking on progressive leadership roles at the University of Illinois’ Gies College of Business. LaTonya was rated an “excellent” teacher by her business students. She is on the board (having previously served as the President) of the True Star Youth Foundation, which is a digital marketing social entrepreneurship company that recently received a Google Impact Award. LaTonya was also a member of the Advisory Board at Women of Color in the Workplace. LaTonya's book Leading Below the Surface was named a top-10 book for executive leaders by seniorexecutive.com. LaTonya has been featured in publications such as Fast Company, NPR, Well+Good, and Inc Magazine.
                    10:00 AM

                    Break

                    10:00 AM - 10:15 AMVantage Venues - Garden Hall - 16th Floor
                    10:15 AM

                    Mastering Leadership Dynamics: Cultivating Success through Culture, Attitude, and Relationships

                    10:15 AM - 11:15 AMVantage Venues - Garden Hall - 16th Floor
                      Jack Armstrong
                      SportscasterToronto Raptors, TSN, NBA TV Canada
                      Jack Armstrong recently finished his 25th season with the Raptors organization, having served as the analyst on all TSN games. He has worked in the past as a radio analyst for the Raptors following a successful 14-year coaching career at the collegiate level.   In addition to his duties with the Raptors, Armstrong is a studio analyst at TSN for the NCAA Tournament, NBA Finals and NBA Draft; and a television analyst for NCAA basketball on CBS Sports Network, Comcast, Empire Sports Network, Fox Sports, MASN TV and New York/MSG while also working with ESPN’s regional coverage and the Atlantic 10 Conference TV Network. His commentating also extended to the WNBA where he worked for MSG on New York Liberty telecasts for two seasons. Armstrong hosted the popular radio show ‘The Game Plan’ on Sportsnet 590 the Fan (2008-10) and served as the television analyst for the 2002 FIBA Men’s World Basketball Championship.   Armstrong has received many accolades during his broadcasting career. He has been nominated by the Canadian Screen Awards for Best Sports Analyst in a Sports Program or Series four times (2017-20), winning on three occasions (2017-19). Armstrong’s 2017 award marked the first time a basketball analyst received this prestigious honour. He was also nominated for an Emmy for his work on Liberty telecasts on MSG TV Network during the 2002 season.   In the college circuit, Armstrong spent four years as an assistant basketball coach at Fordham University. He moved to Niagara University and served as an assistant coach for one season before being named head basketball coach of the Purple Eagles while also serving as assistant athletic director. His nine years as head coach was the third longest in school history and his 100 career wins rank fourth on the school’s all-time chart. Armstrong had his most successful season in 1992-93 when he led the Purple Eagles to a 23-7 record and a spot in the National Invitational Tournament. The accomplishments earned him Metro Atlantic Athletic Conference (MAAC) and New York State Division I Coach of the Year awards. Despite his success on the court, Armstrong is still most proud of his 100 per cent player graduation rate during his stint as head coach.   He earned both a master’s degree in public communications and a bachelor’s degree in history from Fordham University. Jack and his wife, Dena, have three children, Kevin, Brian, and Timothy. He is an avid runner and has completed the New York, Chicago and Boston marathons.
                      11:15 AM

                      Break

                      11:15 AM - 11:30 AMVantage Venues - Garden Hall - 16th Floor
                      11:30 AM

                      Swimming in Satisfaction: Unleashing the Power of Customer Experience in the Swim School Sphere

                      11:30 AM - 12:30 PMVantage Venues - Garden Hall - 16th Floor
                        Saskia Kirby
                        Customer Experience Director, Kirby SwimKirby Swim
                        Saskia Kirby started out her professional career as a physiotherapist in 2000. After working in both public and private practice, she and her husband Bill (an Olympic Gold Medalist in Swimming) started a Swim School out of a Private Boys School in Perth WA called Kirby Swim. Many years later Kirby Swim has grown to 6 locations, employs over 250 staff and has a mix of owned and leased facilities. It was recently sold to one of Australia’s leading Publicly (ASX) listed companies. In 2021 Saskia also Graduated from RMIT with a Masters of Marketing (honours). As Marketing Director, Saskia’s specialty areas include Digital Marketing, SEO and Customer Experience. Saskia also sits on the ISSA board, helping develop the association internationally, meeting lots of swim school owners and directors from across the globe. A keen traveller, skier, surfer and foodie - she’s excited to come to Canada and talk swim schools with you and share her 20-plus years of experience.
                        12:30 PM

                        Lunch

                        12:30 PM - 01:45 PMVantage Venues - Garden Hall - 16th Floor
                        01:45 PM

                        100 Years of Wisdom

                        01:45 PM - 02:45 PMVantage Venues - Garden Hall - 16th Floor
                          Nicole Larson
                          COO, American Swim AcademyAmerican Swim Academy
                          Nicole started competitively swimming at the age of 7 and continued through college. She received her Bachelor of Arts degree in Child Development, a Multiple Subjects Teaching Credential and a Supplemental Teaching Credential in Physical Education from California State University Bakersfield. Nicole was an elementary school teacher for 10 years before joining American Swim Academy in 2004. Nicole came to ASA with 20+ years of swim lesson experience and also coached swimming at the youth competitive level and high school level. Nicole started as a Director managing the Fremont location, she was promoted to Area Director overseeing all school Directors, then promoted to VP of Operations overseeing the daily operations at all 5 schools, she is current the COO managing the daily business operations with her team at the American Swim Academy. In her free time she enjoys spending time with her husband Nels, they met swimming in college and have been married for 26 years, they are lifelong 49er and Golden State Warrior fans. They are empty nesters, their daughter Natalie (22) graduated from the University of Oregon and their son Kyle (19) attends San Diego State University. Family is their number one priority so they love when the “kids” are home and the highlight of their week is Sunday dinner with their extended family.
                          Mark Cecil
                          CEO, Paul Sadler SwimlandPaul Sadler Swimland
                          Mark started at Paul Sadler Swimland in 1997 as a part time swimming teacher whilst studying to become a school teacher at University. He taught swimming for 4 years until having a break to become a full time school teacher (also teaching swimming on the side...). Clearly missing the smell of chlorine, Mark returned to Paul Sadler Swimland full time in 2004 as manager of their Essendon location. Whilst manager at Essendon, Mark also worked as a Mentor Manager, working with managers in other Swimland locations. In 2011 Mark moved into the Operations Manager role, working across the brand in Australia, Canada and Vietnam. In 2018 Mark became the CEO of Swimland, where he gets to work with an amazing group of humans every day! Mark is married to the incredible Seona and has four beautiful daughters, Lindsay, Ashley, Evelyn and Molly, who make him feel old and keep him young all at the same time...
                          02:45 PM

                          Break

                          02:45 PM - 03:00 PMVantage Venues - Garden Hall - 16th Floor
                          03:00 PM

                          Lessons of a Lifetime: How to Build a Generational Business in 60 Minutes

                          03:00 PM - 04:00 PMVantage Venues - Garden Hall - 16th Floor
                            Jeff Metzger
                            Founder & Senior Adviser, Kids First Sports CenterKids First Sports Center
                            Born and raised in Cincinnati, Ohio, Jeff was a local gymnast from age 9 through his University years. At age 22, in 1972, Jeff dropped out of mechanical engineering college after accidentally discovering his passion—teaching gymnastics to youngsters. One year later, in 1973, he opened the city’s first gymnastics school operating from a local church multi-purpose room. Since, Kids First Sports Center has grown into the largest privately held, single location operation of its kind in the USA. The Kids First Village has 183,000 square feet under roof on 15.4 prime acres in suburban Cincinnati. With 300 employees and foot traffic of 20,000 per week, 2023 revenue is on track for ~$12MM. Jeff is also the Founder of the Metzger Small Business BOOT CAMP, a leadership, marketing and organizational seminar hosted in November and May at Kids First. With its 4-1/2 day, total-immersion format and uniquely powerful curriculum, BOOT CAMP has uplifted the fortunes of countless industry professionals across the USA and beyond. BOOT CAMP is guaranteed to be the best business education of your lifetime and its slogan says it all…lifetime solutions for your business…business solutions for your lifetime.
                            04:00 PM

                            Closing Remarks

                            04:00 PM - 04:30 PMVantage Venues - Garden Hall - 16th Floor
                            07:00 PM

                            Optional Social & Networking Event

                            07:00 PM - 10:00 PMTBD