With more data, fancier activations, and new technologies emerging all the time, the real driver of sponsorship success is often overlooked. That driver is meaning, and if sponsors don’t know how to harness it, no amount of sponsorship will build the alignment, relationships, and advocacy today’s sponsors need.
This one-day workshop for sponsors combines the most cutting edge strategies and promising trends from around the world, with practical skills, to create huge advances in your sponsorship results. This workshop is highly interactive, and incorporates group, small group, and individual exercises, dozens of case studies and examples, and ample time to address your questions.
Sponsors learn to...
- Harness the approach, angles, and ideas that will drive your results and minimise costs
- Integrate AR, VR, artificial intelligence, and other cutting-edge tech
- Structure your portfolio for maximum power and efficiency
- Determine which underperforming sponsorships are worth re-engineering, and which have to go
- Increase internal buy-in , and mitigate knee jerk, ad hoc decisions
- Get huge results from smaller investments
- Measure and communicate your real results
Workshop outline
- Disruptive sponsorship
- What it is, why it works, and why it’s time to make the move
- The main drivers of disruptive sponsorship (and it’s not tech)
- Harnessing the trends, without following the pack
- Managing sponsorship in 2023
- Redefining your role
- Redefining sponsorship’s role
- The five things you must have to do sponsorship well
- The new sponsorship selection
- The most and least powerful benefits
- Warning signs of a difficult partner
- Advanced leverage skills
- Turn the opportunity you’ve got into the results you need
- Three strategies for finding the big ideas
- Social media, apps and other tech – what works and what truly doesn’t
- Making the most of emerging technologies and trends: Artificial intelligence, virtual and augmented reality, microtargeting, extreme customisation, artificial intelligence, and more
- Out-of-the-box leverage “hacks”
- Making an imperfect sponsorship deliver on objectives
- Reinventing a stale sponsorship
- Measurement strategy
- Objectives, benchmarks, and what’s worth measuring
- Creating a complete, relevant picture of what a sponsorship achieved
- Creating the report (AKA, If it’s not measured, it didn’t happen)
- Contingency planning
- Economic uncertainty
- Event cancellations and/or diminished attendee numbers
- Travel restrictions
- Making the most of difficult situations
- Short lead-time
- No leverage budget
- Senior-executive pet project
- Uncooperative or unsophisticated partner
- Tough exits
- Portfolio management
- Portfolio structures that work, and don’t
- Two must-do portfolio audit strategies
- Managing regional management
- Making this work
- How to sell the new approach upstream
- Three things to change right now
About Kim
Kim Skildum-Reid is unquestionably one of the sponsorship industry’s most influential thought leaders. She has over 30 years’ experience in corporate sponsorship and is one of very few professionals credited with defining and setting the best practice benchmark for the sponsorship industry. Her inspired, yet practical, approach and refreshing, irreverent style have won her legions of fans.
Kim is co-author of #1 industry bestseller, The Sponsorship Seeker’s Toolkit, and author of The Corporate Sponsorship Toolkit and The Ambush Marketing Toolkit. Kim provides content and commentary to business and industry media around the world, including Harvard Business Review, CNN, CNBC, Bloomberg, Marketing News (US), Marketing Africa, Marketing Russia, Sponsor Magazine (Netherlands), Successful Meetings (US), Brand Republic (UK), National Business Review (New Zealand), Adnews (Australia), Marketing (Australia), South China Morning Post, China Business Review, Australian Financial Review, and far too many more to list.
In addition to training, Kim provides strategic advice, portfolio audits, strategy sessions, and coaching for clients around the world. To find out more, see www.powersponsorship.com.
Complementary books and coaching
Every registered participant will receive one complimentary, formal coaching session with Kim Skildum-Reid, to be used within twelve months after your workshop. This is an AU $770 value. Put Kim to work on your toughest challenges!
Just have a quick question? Workshop participants are always welcome to drop Kim a line for a quick chat and some off-the-cuff advice.
Participants in the Corporate Sponsorship Masterclass will receive a copy of the new edition of Kim’s bestseller for sponsors, The Corporate Sponsorship Toolkit. All participants will receive additional follow-up materials and recommended reading.
