Communication Catalyst 2017

Sun, 20 November 2016, 10:00 AM - Sun, 15 January 2017, 10:00 PM [IST]

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Event Information

Sun, 20 November 2016, 10:00 AM - Sun, 15 January 2017, 10:00 PM [IST]

About the Event

We would like to introduce you to Communication Catalyst 2017, a Behaviour Change Strategy Competition launched by the Glenmark Foundation, the CSR arm of Glenmark Pharmaceuticals, in collaboration with Idobro Impact Solutions.

The aim of the competition is to understand the complex nature of the problem of malnutrition and bring into focus the importance of a multi-stakeholder approach to finding solutions and effective responses. The challenge is to build a comprehensive communication strategy that can influence children's food choices, a campaign that can make low-income households more conscious about their children’s health. ‘Design thinking’ is a problem solving approach that has proved it’s value in recent years by generating solutions for a range of complex issues like health, education, citizen engagement etc.

The competition kicks-off with a series of Design thinking and Problem solving workshops in Delhi, Kolkata, Bhubaneswar, Bangalore, Pune, Nashik and Mumbai. Students from across the country can form teams and pair up with NGOs to enter the competition. Teams must include 3 to 5 students preferably from the same college. 10 teams will be selected from a shortlist and mentored as they develop their strategies. Five finalists will present their strategy to the Glenmark board members and other eminent members of the jury panel to have a chance at winning a cash prize.  

16th November – 15th January

Students, Professors and NGO representatives attend Design thinking and problem solving workshops held across the country.

January 15th

Registrations close.

January 23rd

Deadline for student teams to pair up with partner NGOs.

January 27th

Teams submit their concept note for review.

February 2nd

List of 10 teams selected for the behavior change communication mentorship is announced.

February 2nd –March 31st

Students work with partner NGO to conduct resrach and develop their strategy.

March 31st

Deadline for teams to submit their final behavior change communication strategy for review.

April 7th

5 finalist teams chosen to present before the jury are announced.

April 14th

Presentation before the jury panel and announcement of the winners.

 

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About the Organizer

Idobro is a social enterprise with a mission “to measure and multiply the socio-environomic impact of women, social and green initiatives through markets, capacity, linkages and solutions."

CONTACT ORGANIZER View other events