Communicating Change Fast – Launching a New Strategy and Outcomes

Tuesday, 12 December 2023 11:00 AM - 12:00 PM CST

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Tuesday, 12 December 2023 11:00 AM - 12:00 PM CST

Under the leadership of a new president and CEO, this strategic internal communications effort was designed to launch and sustain Colonial Pipeline’s new three-vear strategy for all employees across their 5,500-mile pipeline – on a very, very short timeline.

Learn how the Internal Communications team used multiple communication channels and video to increase awareness among different audiences – and deliver impressive results. Plus, land a Golden Flame award.



Speaker: Kristie Lewis – Director, Internal Communications – Colonial Pipeline (IABC ATL)

Kristie Lewis is the director of internal communications for Colonial Pipeline Company, America’s largest refined products pipeline. She leads the Internal Communications team to interpret and communicate business needs across Colonial – to inspire colleagues, connect teams, manage change, and deliver results. Lewis joined Colonial in April 2022.

Before Colonial, Lewis spent more than 25 years with Equifax. Most recently, she was the senior director of internal communications for the $2B U.S. Information Solutions business. Throughout her tenure, Lewis held a variety of increasingly senior roles in disciplines from corporate and executive communications to brand advertising, marketing communications, event planning, and community affairs.

IABC Southern Region

The Southern Region serves more than 900 members and 21 local chapters throughout the United States, the Caribbean and Latin America. We are one of the largest and most diverse regions—truly representing the “International”—in the global community of communication professionals which is the International Association of Business Communicators (IABC). Expand your knowledge, grow your network, and develop your skills while gaining insights, strategies, and tools through the virtual professional development provided at the region level..

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Sessions on Dec 12, 2023

11:00 AM

Communicating Change Fast – Launching a New Strategy and Outcomes

11:00 AM - 12:00 PM