Build your Growth Flywheel with HubSpot

"The funnel is seriously broken and doesn't accurately represent how companies grow." — Brian Halligan, co-founder, and CEO of HubSpot.

The premise is simple: the traditional “funnel” is a broken metaphor for how today's company grows.

Here's why: It assumes a customer is an output when they are also inputs. In fact, the majority of a firm's growth comes from loyal customers, with the word-of-mouth/virality channel representing the biggest opportunity for growth.

The funnel was built to align to quarter-to-quarter targets in a linear fashion. Today's high-growth companies don't grow in a linear fashion. Funnels lose their energy the moment you reach the bottom. This is why we need a new metaphor to describe growth in today's company.

Enter the Growth Flywheel: The Growth Flywheel is a concept first introduced by Jeff Bezos of Amazon. The Flywheel places the customer in its center, storing energy and releasing it with momentum to keep spinning. Join us on March. 21st to learn about this new methodology and grow your business.

Here’s what you’ll learn:

How the FlyWheel methodology can help you build a scalable customer experience.
Identify the core FlyWheel metrics that your company attracts.
Identify your company’s Flywheel forces by stage.