Brand building has become one of the most important aspects of creating a business strategy.
The 6-Week Brand Building Certificate Program is a self-paced on-demand program for professionals who want to enhance their brand-building knowledge and learn practical skills to impact their business. The program includes courses to help you build a competitive advantage and strategic position, learn a disciplined process to maintain and grow your brand equity, learn key frameworks, get clarity on your brand’s voice and story to drive customer loyalty and value. You will learn how to create a customer experience with the best practices of brand development and management.
For brand managers, entrepreneurs, creative leaders, coaches, and consultants.
Your brand is a major asset. It is a powerful contributor to the long-term success of your company’s bottom line. It takes a disciplined process, strategies, and systems to keep your brand relevant online and in person. Your brand needs customer insight and data analysis, competitive analysis, and effective positioning.
6 WEEK CERTIFICATE PROGRAM:
Week 1. Brand Positioning
Week 2. Brand Planning
Week 3. Brand Strategy
Week 4. Brand Identity
Week 5. Brand Launch
Week 6. Brand Measurement
1You Can Expect to Learn the Following:
- Define Your Personality Style (D.I.S.C.)
- Discover Your Purpose with 3 Questions
- Determine Your Marketing Persona
- Positioning Your Personal Brand
- Creating a Clear Message
- Making a Clear Offer
- Brand Strategy with Demand Generation
- Brand Identity
- Create a Content Strategy in 1-Hour
- LinkedIn Visibility
- Instagram
- YouTube
- TikTok
- Creating a Logo
- Building a Website
- Creating a Marketing Video Reel
- Creating a Media Kit
- Creating an Online Class
- Creating eBooks
- Pitch to the Media with Press Releases
- Booking Speaking Engagements
