Atlantic City Area (Egg Harbor, NJ) - April 18-19, 2016

Monday, April 18 2016 8:00 AM - Tuesday, April 19 2016 5:00 PM [EST]

5033 English Creek Avenue, Egg Harbor Township, NJ 08234, 08234, United States

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Monday, April 18 2016 8:00 AM - Tuesday, April 19 2016 5:00 PM [EST]

Egg Harbor, NJ, 5033 English Creek Avenue, Egg Harbor Township, NJ 08234, 08234, United States.

Atlantic County Department of Public Safety
Location:  Police Training Center, 5033 English Creek Ave.
Egg Harbor Township, NJ  08234. April 18-19, 2016

Course Length:  2 Days - 16

With the terrorist attack in San Bernardino and shootings in Roseburg, Oregon and Colorado Springs, Colorado along with other breaking news events involving Law Enforcement, THIS may be the most relevant, timely and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Ferguson and Baltimore during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media .  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate more effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack, Oklahoma City Bombing, as well as Police and Fire beats.

Class Participation: LIVE On-Camera
To make the experience more realistic, a full-size TV News camera is brought in so that everyone in the class can practice before a LIVE camera.    Breaking News Simulations are run and each student goes before the LIVE camera for interviews and news conferences.  The instructor and the rest of the class act as reporters by asking tough questions.    Participants are given an objective critique, along with a DVD video of their performance.

Topics Covered:
Lessons Learned from San Bernardino, Colorado Springs, Roseburg, Baltimore, Ferguson
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Becoming More Proactive and Less Reactive
Using  the Social Media to Your Advantage
Turning Negative Press into Positive Press
Creating a More Positive Public Image
Managing Tricky Questioning
Handling Ambush Interviews and Investigative Reporters
Creating and Distributing Your Own Sound Bites and Interviews
Projecting the Proper Body Language


Materials Provided:  200 page Media Relations Guide/Workbook.  DVD video of on-camera practice.
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716

Seminar Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.


Egg Harbor, New Jersey area hotels

Homewood Suites by Hilton Atlantic City/Egg Harbor Township
3008 English Creek Ave, Egg Harbor Township, NJ, 08234, US   Phone:  800-225-5466
   609-272-7771  Distance:  2.4 miles  3 minutes

Residence Inn Atlantic City Airport (Egg Harbor Township)  
3022 Fire Rd,
Egg Harbor, NJ 08234  Phone:  (609) 813-2344
Distance: 5.88miles  - 9 minutes

There are a number of other hotels at or near the Boardwalk in Atlantic City, which is approximately 15 miles from the seminar.  For your convenience we have listed a couple of them, but please feel free contact any other hotel in the area.


Caesars Atlantic City Hotel-Casino
Atlantic City
NJ 08401

(609) 343-2410

Distance 15.32 miles -  19 minutes



2831 Boardwalk
Atlantic City, NJ, 08401, 800-843-8767


Public Safety Media Training

Public Safety Media Training

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