Atlanta, GA Area (Marietta) - March 19-20, 2018

Monday, March 19 2018 8:00 AM - Tuesday, March 20 2018 5:00 PM [EST]

Cobb County Police Training Center, 2109 Valor Dr., Marietta, Georgia, 30008, United States

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News Media Relations Class PARTIAL APPROVAL - $295.00

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Monday, March 19 2018 8:00 AM - Tuesday, March 20 2018 5:00 PM [EST]

Atlanta Area (Marietta, Ga), Cobb County Police Training Center, Marietta, Georgia, 30008, United States.

News Media Relations & On-Camera Training
Marietta, GA

Course Length
:  2 Days    16 Hours POST       March 19-20, 2018 (2 days) 8 am – 5 pm
Host and Location:   Cobb County Public Safety Training Center
2109 Valor Dr., Marietta, GA 30008

With the tragic murder of Officers, plus mass shootings and terrorist attacks across the United States, THIS may be the most relevant and valuable training you will ever receive.  This class is taught by 2 instructors who were on the ground in San Bernardino, Dallas, Ferguson, Baltimore and Roseburg during and following the most recent events.

This class is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union, Columbine High School Shootings, the 9-11 Attack and the Oklahoma City Bombing.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance.  If you prefer a digital copy please bring a USB jump drive to plug into our system.

Topics Covered:
Lessons Learned from Real World Events
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters


LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media

Materials Provided
:  126 page Media Relations Guide/Workbook.  DVD video of on-camera performance  (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716

Hotel Info



For Holiday Inn:

I-75/85 north to I-75 North to exit #269 (Barrett parkway) turn right go one block to George Busbee Pkwy.  Turn left, hotel is on left. 


For TownePlace Suites:

I-75/85 north to I-75 North to exit #269 (Barrett parkway) turn left go approx. one mile to Cobb Place Blvd..  Turn right, hotel is on left. 




2109 Valor Dr., Marietta, GA 30008


I-75 South to exit #267 (Canton Rd./State Rt. 5 to Marietta – south towards hospital).  Past hospital to North Marietta Parkway turn right, (will go under RR bridge) remain on this road, which will turn into Powder Springs Rd.  Go to County Services Parkway turn left.  Go past Cobb County Adult Detention Center and Waste Management.  Valor Dr. will be on the left.




Holiday Inn Express                                        

2485 George Busbee Parkway, NW               

Kennesaw, GA  30144                        

Ph.  770-427-5210                                          


Features a complimentary continental breakfast buffet, free local calls, parking and USA Today Newspaper.  When making reservations refer to Cobb County Department of Public Safety. 


TownePlace Suites

1074 Cobb Place Blvd. NW

Kennesaw, GA 30144

Ph. 770-794-8282


Features Studio, one-and two-bedroom suites all with fully-equipped kitchens—Full-sized Refrigerators/full stove oven/microwave/dishwasher/disposal/coffee pot, Grab and Go Breakfast and Guest Computer and Printer in Lobby FREE





 Seminar Cancellation Policy:

We provide a full refund for our Training Class if we are given at least 14 day’s notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.

Public Safety Media Training

Public Safety Media Training

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