Atlanta, GA Area, July 15-16, 2021 On-Location

Thu, July 15 2021, 8:00 AM - Fri, July 16 2021, 5:00 PM [EDT]

Cobb County Police Academy, 2435 East-West Connector, Austell , GA, 30106, United States

Register Now

1. Select Seats

2. Review and Proceed


Media Relations Training Class PARTIAL APPROVAL - $295.00

Registration closes on 07/16/2021

Enter your discount code

  • Subtotal (excluding fees and discounts)
  • Fee
  • Total amount

Thu, July 15 2021, 8:00 AM - Fri, July 16 2021, 5:00 PM [EDT]

Cobb County GA Austell, GA, Cobb County Police Academy, Austell , GA, 30106, United States.

Media Relations & On-Camera Training Class
Atlanta Area 
(Austaell, GA)

Course Length:  2 Days    16 Hours POST       July 15-16, 2021 (2 days) 8 am – 5 pm
Host and Location:  
Cobb County Public Safety Training Police Academy
2435 East-West Connector
Austell, GA 30106

Utilize Mainstream and Social Media to Establish an Accurate Narrative

This class is taught by 2 instructors who routinely cover some of the nation’s major breaking news events in order keep this course the most up-to-date in America.

This training is geared for:  Law Enforcement, Firefighters, Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive course is designed to help Public Safety representatives communicate effectively with the Media and Public, both routinely and during times of crisis.   An assortment of video clips demonstrating both good and bad media relations incidents are shown to the class.   The course was created and is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class act as reporters by asking tough questions. Participants are given an objective critique, along with a  video of their performance.

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media

Topics Covered:
Developing Effective Talking Points
Establishing the Accurate Narrative of a News Event
Holding an Effective News Conference/Interview
Keeping Your Media Message On-Track
Press Release Writing and Distribution
Producing & Distributing Your Own Video Sound Bites
Managing Tricky Questioning
Projecting the Proper Body Language
Lessons Learned from Real World Events
Handling News Conference Interruptions
Ambush Interviews and Investigative Reporters

Materials Provided:  220 page Media Relations Guide/Workbook.  Video of your on-camera performances.

Maximum Class Size:  30     To Register:  (hyperlink) https://MediaTips.Org
                                                     or register by phone: 303-470-0716




Hotel Info

The Cobb County Public Safety Police Academy has made arrangements with the Holiday Inn Express & Suites to provide discounted rates for those attending classes at the Academy.

The Holiday Inn Express & Suites is located at 3741 Tramore Pointe Pkwy, Austell, GA 30106.

Phone:  770-349-8000

Click link below to make hotel reservations at discounted rate:

Holiday Inn Express


Training Class Cancellation Policy:
We provide a full refund for our Training Class if we are given at least 14 days notice.  We provide a 50% refund for cancellations made between 13 and 7 days of the class.  There is no refund for cancellations made less than 7 days prior to a class.  You will still be permitted to reassign your seat to someone, or you may attend any future class in any region of the country without any additional charge.


Public Safety Media Training