Atlanta Area (Decatur, GA) March 19-20, 2020

Thursday, March 19 2020 9:00 AM - Friday, March 20 2020 5:00 PM [EST]

Decatur Police Department, 420 West Trinity Place, Decatur, , GA, 30030, United States

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Media Relations Training PARTIAL APPROVAL - $295.00

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Thursday, March 19 2020 9:00 AM - Friday, March 20 2020 5:00 PM [EST]

Atlanta Area (Decatur), Decatur Police Department, Decatur, , GA, 30030, United States.

Training Notification
Class:  News Media Relations

Atlanta Area

Decatur Police Department,   420 West Trinity Place,   Decatur, GA  30030      Cost:  $295.
March 19-20, 2020      Course Length:  2 Days (GA POST 16 Hours)

Discover the 3 Key Mistakes most police agencies make when dealing with the media

Utilize the one tool that will rapidly boost your public image

This class is taught by 2 instructors who covered breaking news in San Bernardino, Dallas, Ferguson and Baltimore, as well as many of the nation’s other major news events.

Training is geared for:  Public Information Officers, Command Staff, Trainers, Community Relations Personnel and anyone else who deals with the News Media.  This fast-paced, hands-on, interactive training is designed to help Law Enforcement communicate effectively with the Media and Public, both routinely and during times of crisis.   In addition to instruction, an assortment of video clips demonstrating both good and bad media relations incidents are projected on-screen.   The class is conducted by Emmy Award Winning veteran broadcast news reporter and author Russell Ruffin who has worked with both Fox News and NBC, covering such stories as the Fall of the Soviet Union as well as crisis news events across America.

Class Participation: LIVE On-Camera
Breaking News Simulations will place participants before a LIVE TV News camera for interviews and news conferences.   The instructors and the rest of the class get to act as reporters by asking tough questions.    Participants are given an objective critique, along with a video of their performance.

Topics Covered:
Developing Effective Talking Points
Holding an Effective News Conference/Interview
Keeping  Your  Media Message On Track
News Release Writing and Distribution
Turning Negative Press into Positive Press
Managing Tricky Questioning
Projecting the Proper Body Language
How to GO LIVE On-Camera in Social Media
Lessons Learned from Real World Events

LIVE  Demonstrations:
Using Your Smartphone to Shoot and Distribute Your Own Video Sound Bites to the Media
Utilizing Facebook LIVE and other Social Media
Handling News Conference Interruptions, Ambush Interviews and Investigative Reporters

Materials Provided:  200 page Media Relations Guide/Workbook.  DVD video of on-camera performance  (If you prefer a digital copy, please bring a USB jump/flash drive to make copies)
Maximum Class Size:  25        To Register:  (hyperlink)
                                                     for any questions or to register by phone: 303-470-0716



The Decatur Police Department has made arrangements with a local hotel for a block of rooms at a discounted rate.


The address is:  Hampton Inn & Suites Atlanta Decatur/Emory located at 116 Clairemont Ave, Decatur, GA 30030 to reserve a block of rooms at a discounted rate (the room rate is usually $152).  To book a room, please use the included link below to access the reserved rooms/rate. The hotel is a 10 minute walk or 4 minute drive to/from the police department.


Hotel: Hampton Inn & Suites Atlanta Decatur/Emory
Company Name: City of Decatur
Start date: 3/18/2020

End date: 3/20/2020

Last day to book: 3/06/2020

Reservation Booking Link:

Please note, the entire URL must be copied and pasted for it to work properly 

Public Safety Media Training

Public Safety Media Training

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