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Friday, 6 December 2019 11:00 AM - 12:00 PM CST
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The intention of this webinar is to show examples of best-in-class content to help vendors realize their full potential on the digital shelf. Andy will discuss ways to improve your digital shelf with enhanced visuals.
Topics of Discussion:
§ Investing in product images
§ Examples of great images
o Above the fold focus
o Benefits of renderings
o Enhanced infographics
o Mobile hero images
§ Best use of video.
§ Leveraging creative throughout the sales cycle
Kate currently works as a Manager of Digital Shelf at Sage Tree, a division of Advantage Solutions Sales and Marketing. Kate leads a team in the strategic creation and publishing of content for the digital shelf (e.g. Amazon, Walmart, Target and many others) for a variety of CPG brands.
Andy has 7+ years of experience in designing for the web and print with a specialization in leading large creative engagements at the digital shelf. Andy is passionate about identifying the most impactful ways to represent a brand at the lower-end of the attribution path. Andy currently works as a Digital Artist for Sage Tree LLC, a business unit of Advantage Solutions Sales and Marketing, working with some of the largest international brands to create unique images for the digital shelf.
Sage Tree
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