A Deep Dive Into Attribution Modeling: A Data Over Instinct Workshop

Tuesday, March 24 2020, 9:00 AM - 12:00 PM [CST]

7730 Carondelet Avenue, 4th Floor, Clayton, MO, 63105, United States

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Tuesday, March 24 2020, 9:00 AM - 12:00 PM [CST]

Anvil Analytics + Insights, 7730 Carondelet Avenue, Clayton, MO, 63105, United States.

Do you know which attribution model to use to measure the effectiveness of your campaign? First-click? Last-click? Linear? 50/50? There are quite a few different models, and it’s easy to be overwhelmed, confused, and frustrated about choosing one. Taking a peek into the Model Comparison Tool inside of Google Analytics makes things more confusing. Join us for a 3-hour workshop where you’ll learn more about different attribution models and which one to select for your campaign’s measurement (or not).  

You’ll learn the following:

  • How to set the ideal attribution model for your business
  • How to compare results across different attribution models
  • How to compare results across platforms that are using various attribution models 


A light breakfast will be provided.

Anvil Analytics + Insights


Anvil Analytics + Insights is a growth optimization agency that was recently named the #1 Fastest-Growing Company In St. Louis. If you’re interested in measuring and optimizing your marketing campaigns, but you lack the internal expertise (or time) to do so, we’re a great match. Our cross-functional team of strategists, acquisition specialists, data scientists, project managers, designers, and developers has the knowledge, collective experience, and unending curiosity to help you solve the messy problems that are inhibiting growth within your organization. These are important problems that can’t be solved by guessing or cutting corners. They can only be solved with the right mix of expertise and appetite for optimization.

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