2019 NAVC Media E-Commerce Summit

Tue, September 17 2019, 12:30 PM - Wed, September 18 2019, 1:30 PM [CST]

1 East Pershing Road, Kansas City, MO, 64108, United States

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Event Information

Tue, September 17 2019, 12:30 PM - Wed, September 18 2019, 1:30 PM [CST]

About the Event

Enhance Your Sales Strategy at the NAVC Media E-Commerce Summit

Brought to you by Today's Veterinary Business and Veterinary Advantage.

Engagement. Loyalty. Trust. These are the dynamics driving consumer choices, and smart businesses are harnessing them to create powerful connections. In just 24 hours at the NAVC Media E-Commerce Summit will equip you with skills on changing consumer dynamics, retail trends, blending channels, emerging care models and best practices impacting business strategy. This is one you don’t want to miss!

The E-Commerce Summit is designed for senior executives, national account and channel teams from animal health manufacturers, distributors, hospital consolidators, and e-commerce players. Don't miss your chance to learn from experts that will help take your business strategy to the next level.

Event Location

About the Organizer

Focusing on the Business of Animal Health, Today’s Veterinary Business is the first addition to the NAVC Media family of publications to focus on the business side of the animal health practice. With a dedication to leadership, innovation and success, Today’s Veterinary Business provides content that will inspire veterinary practice teams to elevate overall practice performance.

CONTACT ORGANIZER

Event Speakers

Andrew Bleiman
General Manager, North America - Furbo By Tomofun

Andrew leads strategy, growth and partnerships for Furbo Dog Camera in North America. Prior to Furbo, he ran marketing for Paul Allen’s technology division at Vulcan in Seattle and helped launch Trunk Club in Chicago. Andrew is co-founder of ZooBorns and authors the bestselling ZooBorns book line. He serves on the Board of Directors of the Seattle Aquarium.

Vincent Bradley
Co-Founder + Chief Executive Officer, Heart + Paw

Vincent Bradley is a proven veteran of the multi-site healthcare industry with over 25 years of experience, most recently serving as the President & CEO of Banfield Pet Hospital. Key growth initiatives that doubled Banfield’s size during his tenure included developing the practice’s free-standing de novo program, repurchasing all Banfield franchise locations, acquiring numerous private practices, and maintaining industry leading comp growth at existing hospitals.

Ornel Cotera
Senior Director of Healthcare, Chewy

As Senior Director of Healthcare at Chewy, Ornel Cotera is responsible for leading the company’s Veterinary Diets, Chewy Pharmacy, and OTC Flea & Tick categories. He focuses on strengthening the customer experience by ensuring customers can find the healthcare products they need, purchase them at competitive prices and trust they were sourced, stored, and delivered correctly. Chewy Pharmacy has become the fastest-growing online pet pharmacy in the country, which has supported Chewy’s impressive growth in a competitive, multi-billion-dollar industry. His team’s customer-centric strategy has not only propelled business goals but has increased customer compliance and introduced new customers to the healthcare category. Before joining Chewy in September 2015, Ornel held strategic roles at Office Depot and Hess Retail in Category Management and Store Operations. For more than eight years, he managed store teams and several categories, while also launching new business concepts, including restaurants, private label products, and new merchandising experiences.

Mark L. Cushing
Founding Partner, Animal Policy Group

A long-time political strategist, lobbyist, corporate executive and former litigator, Mark focuses his advocacy practice on providing high-level strategic advice, state and federal lobbying, and consulting services to clients in the U.S., Canada and Mexico. Since 2004 he has specialized in animal health, animal welfare, veterinary and veterinary educational issues. He also serves as Trustees Counsel for Lincoln Memorial University in Harrogate, TN and Policy Advisor to the Center for Animal Health in Appalachia.

Ben Jacobs
Head of Ventures and Partnerships, Mars Petcare’s Kinship Division

Ben serves as Head of Ventures for Mars Petcare's Kinship division, helping accelerate startups from the global leader in petcare. His efforts include the $100M Companion Fund and Leap Venture Studio for early stage companies. Ben joined Mars via the acquisition of Whistle, which he co-founded and was CEO from start until 2018. Whistle catalyzed a connected devices category and today leads the industry with its Whistle 3 pet tracker & activity monitor. Prior to founding Whistle, Ben served as an Entrepreneur-in-Residence and investment professional with DCM Ventures evaluating startups from seed to growth stages and as a management consultant at Bain & Company, where he worked across technology, private equity and consumer goods. He holds B.A. and M.A. degrees from Yale University.

Cal Lai
Chairman & CEO, Vet24seven

Cal Lai is a serial entrepreneur with experience in building and operating marketing, advertising and ecommerce businesses. He is a recognized expert in technology and internet marketing, and is founder and CEO of three marketing focused technology companies with total market capitalization of approximately $200M at their peaks. Cal has an uncanny ability to spot shifts in technology and communication, creating companies that take advantage of market changes.

Chuck Latham
CEO & President, Chuck Latham & Associates

In 1984 Chuck founded CLA to continue his veterinary and pet passion, and currently holds the position of CEO & Owner. Recently CLA also founded Cactus Compliance to help companies manage their MAP compliance. Chuck has been chairman of NARMS, President of Petsmart Charities, previously a Board Member of PIJAC and a former member of the UT Martin Ag Council. He is currently a Board Member of the APPA.

Deb Leon
CEO and Co-Founder, whiskerDocs

Deb Leon is CEO and co-founder of whiskerDocs, the first enterprise level 24/7 pet help line in the United States. whiskerDocs serves 1.2 million pets through its partner clients, including Rover, Pets Best, Pethealth, FIGO, Babel Bark, VCA, SONY PlayStation, News Corp employees (includes Dow Jones and Wall Street Journal companies) and others. Decision support services are delivered via phone, chat, messaging, email and soon veterinary tele-consults via integrated video chat.

Kerri Marshall
Founder, BabelBark

Dr. Marshall is a veterinarian and an innovator in the animal health care field. She has served as a member of the Founding Management Team of Banfield Pet Hospitals, VP of Customer Experience and CVO at Trupanion, Inc., Chief Relationship Manager at Sikka Software, Inc. Animal Health Division, Consulting Chief Experience Officer at Principle Imaging Corporation, Co-Founder of Nanoport Technologies, and Founder of Veterinary Health Trends, LLC.

Thomas Schwarztrauber
Director of Category Leadership & Strategic Planning, Nestlé Purina North America

Tom is a Sade fan who also does global category management & corporate strategic planning (all in that order).  His varied career started in the early 90s, where he specialized in health care & workers compensation finance, then transitioned in the mid-nineties commercial lending and category management for GMAC, where he managed all car dealerships in Arkansas and Mississippi.  In the early 2000s he joined Nestle Purina, where for the last ten years in particular he has focused on the rapid changes occurring in shopper behavior, the omnichannel retail landscape, macroeconomic shifts, and technological advancements.  He has been keynote speaker at numerous conferences, with the subject almost always being the future of retail.  Tom currently works with C-Suite executives spanning the globe, including retailers and private equity firms throughout Australia & New Zealand, continental Europe, and in particular, pet specialist & eComm retailers within the U.S. and Canada.

David Sprinkle
Research Director, Packaged Facts & MarketResearch.com Publishing

David Sprinkle is the research director for Packaged Facts, which publishes syndicated research on U.S. consumer markets, including industry-leading reports on the pet industry. He manages Packaged Facts’ consumer survey and webinar programs, contributes a monthly consumer insights column to Petfood Industry, and provides articles or interviews to pet industry media such as PETS International, PFI (Pet Food Institute) Monitor, and SupplySide Animal Nutrition Insights.

Mark Stephenson, DVM
Chief Veterinary Officer - LifeLearn Animal Health

Mark Stephenson is a 1987 graduate of the Ontario Veterinary College, University of Guelph. Dr. Stephenson owned and operated Don Valley Veterinary Hospital in Toronto for 7 years prior to joining LifeLearn as a start up in 1994. At LifeLearn, Mark played a significant role in development of LifeLearn’s groundbreaking early e-learning products, and eventually became President from 2001 to 2013. In 2014, Mark took on the role of Chief Corporate Development Officer, which led to partnerships with IBM Watson to create Sofie – the first cognitive computing (AI) veterinary medical knowledge application – and Voyce, an early pioneer in wearable pet health monitoring technology. Dr. Stephenson is now Chief Veterinary Officer of LifeLearn and is also currently acting Managing Director of VetFolio, a world class continuing education platform, and joint venture between LifeLearn and NAVC.

Georgia Wraight
Senior Vice President & President, Covetrus Global Prescription Management

Georgia Wraight is president of global prescription management at Covetrus, an animal-health technology and services company supporting the companion, equine, and large-animal veterinary markets. Prior to the creation of Covetrus, Georgia served as president and COO of Vets First Choice.? Georgia has more than 20 years’ experience in finance and operations at multi-national companies.?During her tenure as COO for The Rockport Group, she developed the operational strategy for global expansion and led the global “carve out” from Adidas. Her expertise lies in helping companies expand their operations into cross-border markets. Georgia is from England. Prior to moving to the US, she worked for Ernst & Young, Walt Disney and the BBC.

Event Schedule

  • September 17, 2019
  • September 18, 2019
10:00 AM
to
12:30 PM

REGISTRATION OPEN

Washington Park Place Foyer

$0.00

12:30 PM
to
12:40 PM

Welcome & Opening Remarks

Washington Park Place 2 & 3

$0.00

12:40 PM
to
01:15 PM

Innovation and Investments Trends in Petcare

Washington Park Place 2 & 3

$0.00

Technology is driving innovation that continues to enrich our daily lives. Petcare has benefitted as well, with advancements that enhance both animal health and the human-animal bond. This presentation will look at innovation trends, as well the changes in how future investments are evaluated.

Ben Jacobs

01:15 PM
to
01:50 PM

Realigning the Veterinary Industry: Millennials in the E-Commerce Era

Washington Park Place 2 & 3

$0.00

The veterinary industry is responding to an erosion of pet medication sales, customer profits, and market control by rethinking its relationship to the two interlinked forces that are transforming the pet and vet sector as a whole: millennial pet parents and the e-commerce era. This presentation charts the new competitive landscape with a focus on how pet owners view and use veterinary services, and on how veterinary clinics can compete effectively in a multi-front pet services and products marketplace.

David Sprinkle

01:50 PM
to
02:25 PM

Retail Reset – The Tumultuous Impact of the Shifting Retail Landscape and Technology Across the Spectrum of Shopper Behavior, Patterns & Expectations

Washington Park Place 2 & 3

$0.00

Convenience has always been a prime motivator in human behavior, including shopping. But little had changed to enable that, until the 21st century. As technology continues to deliver rapid, monumental step changes to society, its impact is being felt at an ever increasing rate across all facets of our lives, including retail. Shoppers are now calling the shots to both retailers and manufacturers alike, creating a landscape where faster, simpler and easier dominate. The presentation looks at how these shifts are changing shopper preferences, patterns, behaviors, and expectations… with no end in sight.

Thomas Schwarztrauber

02:25 PM
to
03:00 PM

Leveraging Technology to Strengthen Relationships

Washington Park Place Ballroom

$0.00

Today’s modern businesses utilize technology to help support growth in a variety of ways – streamlining internal workflows, increasing operational efficiencies, maximizing relevancy, improving market visibility, and the like. For veterinary practices in particular, technology can help solve many critical challenges of an evolving market. Trevor Hanly, Vice President of Marketing for Covetrus Global Prescription Management, will discuss how new technological solutions can not only strengthen relationships with practices’ clients and partners, but drive positive clinical and financial outcomes as well.

Georgia Wraight

03:00 PM
to
03:30 PM

BREAK

Washington Park Place Foyer

$0.00

03:30 PM
to
04:10 PM

Telehealth - Connection, Engagement & Trust - On Demand

Washington Park Place 2 & 3

$0.00

Mark L. Cushing

Deb Leon

04:10 PM
to
05:00 PM

Reimagining Veterinary Care

Washington Park Place 2 & 3

$0.00

What if you could build the future of veterinary care, designed for digitally-enabled consumers and millennial-minded veterinarians to serve pets at scale? Welcome to Heart + Paw. We are building pet services into a lifestyle brand, dedicated to pets and their families across veterinary care, daycare, boarding, grooming, retail and community spaces. Our elevated offering is based in Philadelphia with ambitious growth plans over the next 5 years. Heart + Paw believes that teams and consumers must be served seamlessly across digital and physical touchpoints. Our strategy brings this omnichannel approach to life in an unprecedented way for the pet care industry. Looking beyond legacy systems and traditional methods, we started with a consumer-centric approach and built both our digital and physical environments to optimize the experience for pets. Thoughtfully designed, digitally enabled and powered by the best and brightest, Heart + Paw will be the destination for pets and their parents. We look forward to sharing our unique approach with you. This is petcare reimagined™.

Vincent Bradley

05:00 PM
to
07:00 PM

Networking Reception Sponsored by Chewy

Washington Park Place 1

$0.00

07:00 AM
to
08:00 AM

BREAKFAST

Washington Park Place Foyer

$0.00

08:00 AM
to
08:20 AM

How AI Drives Client Loyalty, Compliance and Spending in Animal Health

Washington Park Place 2 & 3

$0.00

The ingestion and processing of a huge lake of pet related data using an AI engine creates powerful insights and predictions which gives pet owners pro-active control in caring for their pets. Enabling pet parents with access to information, expertise, and resources give them the power to control their destiny and protect the pets they love. The most powerful consumer engagement models utilize data to customize compelling user experiences. Control of pet health and wellness on an ongoing basis is what creates engagement, action and compliance, driving brand loyalty and repeat sales.

Cal Lai

08:20 AM
to
08:40 AM

Petsitting as an AI Service

Washington Park Place 2 & 3

$0.00

Furbo Dog Camera users generate millions of hours of doggy data every single day. Learn how Furbo utilizes big data, computer vision and real-time user feedback to continually get smarter and more effective at keeping dogs safe and healthy, providing peace of mind to pet owners as a paid monthly service.

Andrew Bleiman

08:40 AM
to
09:00 AM

Use of AI in Veterinary Practice for Better Medical Efficiency & Patient Care

Washington Park Place 2 & 3

$0.00

Veterinary practitioners have long struggled with being the wearers of many hats. From being a general practitioner to caring for many animal species, veterinarians must also be experts on multiple body systems, act as pharmacists, and be businesspeople. Today, with medical information doubling every three months, the amount of knowledge that veterinarians must keep at hand is staggering. Artificial intelligence (AI) can help today’s practitioners get highly relevant information to manage medical cases quickly, allowing them to ultimately provide better care to their patients and considerably more value to their customers.

Mark Stephenson, DVM

09:00 AM
to
09:20 AM

AI Panel Q&A (moderated)

Washington Park Place 2 & 3

$0.00

09:20 AM
to
10:00 AM

Veterinary Ethics in the Digital Age - How Do We Align?

Washington Park Place 2 & 3

$0.00

echnology solutions help veterinarians stay engaged with clients, keep pace with medical advancements, and get out in front of the economic tidal wave as veterinary medicine shifts to a new paradigm—a role as a “trusted digital advisor” instead of a “hands-on hero” to the pet parent. Ethical guidelines around data usage, medical record sharing, virtual care and privacy ensure the veterinary profession stays authentic, relevant and sustainable through this paradigm shift. Imagine the future in which a veterinary hospital receives information and dashboards on their clients’ pets’ from data collected at the pet’s home such as: activity, medication compliance, diagnostic test results, genetic test results, and also order their medications and food online and uses connected device information such as heart rate, respiratory rate and even abnormal activity such as scratching or trembling and other behavior changes. The path we choose now when we consider how data is used for the benefit of the pet and pet parent and how access to innovation is aligned with the veterinarian’s ethics. When the future can be envisioned and aligned with ethical norms it doesn’t generate as much fear or anger in the veterinary profession. Many questions can be answered if we decide on the ethical norms discussed above as boundaries to ensure a great client experience as well as better quality outcomes for animal care. The Animal Health Industry is in a unique position to be able to expand our influence with our customers: the veterinarian and the pet parent and the pet by using their data (and recognizing it is theirs) to help pets, pet parents and veterinarians– in this talk we will discuss and define the ethical boundaries for our digital future together.

Kerri Marshall

10:00 AM
to
10:30 AM

BREAK

Washington Park Place Foyer

$0.00

10:30 AM
to
11:15 AM

Chewy: Overview, Focus, Keys to Building Online Relationships

Washington Park Place 2 & 3

$0.00

Ornel Cotera

11:15 AM
to
11:50 AM

Changing Dynamics in Pet Retail

Washington Park Place 2 & 3

$0.00

Curious about the best way to experience the E-Commerce revolution without upsetting the veterinarian channel? Chuck will cover the dynamics of working across multiple channels: Big box, FDM, Independent, and E-Commerce. He will reveal methods to protect your brands, especially as retailers consider the prescription market as their next growth opportunity. Additionally, he will discuss the difference between consumer-driven marketing and professional veterinary marketing programs.

Chuck Latham

11:50 AM
to
12:00 PM

Closing Remarks

Washington Park Place 2 & 3

$0.00

Photo Gallery