2019 NAVC Media E-Commerce Summit

Tue, September 17 2019, 1:00 PM - Wed, September 18 2019, 12:30 PM [CST]

1 East Pershing Road, Kansas City, MO, 64108, United States

REGISTER NOW

1. Select Seats

2. Review and Proceed

E-Commerce Full Registration Partial Approval -$795.00

Sales end on - 09/18/2019

Enter your discount code

  • Subtotal (excluding fees and discounts)
  • Fee
  • Total amount

Event Information

Tue, September 17 2019, 1:00 PM - Wed, September 18 2019, 12:30 PM [CST]

About the Event

Enhance Your Sales Strategy at the NAVC Media E-Commerce Summit

Brought to you by Today's Veterinary Business and Veterinary Advantage.

Engagement. Loyalty. Trust. These are the dynamics driving consumer choices, and smart businesses are harnessing them to create powerful connections. In just 24 hours at the NAVC Media E-Commerce Summit you’ll learn about changing consumer dynamics and the emerging models, MAP strategies, blending channels and best practices impacting business strategy. This is one you don't want to miss!

Event Location

About the Organizer

Focusing on the Business of Animal Health, Today’s Veterinary Business is the first addition to the NAVC Media family of publications to focus on the business side of the animal health practice. With a dedication to leadership, innovation and success, Today’s Veterinary Business provides content that will inspire veterinary practice teams to elevate overall practice performance.

CONTACT ORGANIZER

Event Speakers

Andrew Bleiman
General Manager, North America - Furbo By Tomofun

Andrew leads strategy, growth and partnerships for Furbo Dog Camera in North America. Prior to Furbo, he ran marketing for Paul Allen’s technology division at Vulcan in Seattle and helped launch Trunk Club in Chicago. Andrew is co-founder of ZooBorns and authors the bestselling ZooBorns book line. He serves on the Board of Directors of the Seattle Aquarium.

Vincent Bradley
Co-Founder + Chief Executive Officer, Heart + Paw

Vincent Bradley is a proven veteran of the multi-site healthcare industry with over 25 years of experience, most recently serving as the President & CEO of Banfield Pet Hospital. Key growth initiatives that doubled Banfield’s size during his tenure included developing the practice’s free-standing de novo program, repurchasing all Banfield franchise locations, acquiring numerous private practices, and maintaining industry leading comp growth at existing hospitals.

Ornel Cotera
Senior Director of Healthcare, Chewy

Mark Cushing
CEO & Founder, Animal Policy Group

Mark is the Founding Partner of the Animal Policy Group. A long-time political strategist, lobbyist, corporate executive and former litigator, Mark focuses his advocacy practice on providing high-level strategic advice and services to clients with needs at any level of government, and key trade/industry associations in the U.S., Canada and Mexico. He is the past Chair of the Government Relations and Public Policy Practice and was a long-time partner at Tonkon Torp LLP, a prominent Northwest law firm. Mark also currently serves as University Counsel at Lincoln Memorial University and is a professor of Government Relations at their Knoxville-based Duncan Law School. The Animal Policy Group has offices in Portland, Oregon, Knoxville, TN, Scottsdale, AZ and Washington, DC. Since 2004, Mark has specialized in animal health, animal welfare, veterinary and veterinary educational issues, developing a cutting-edge practice across these sectors. Mark is a frequent speaker at veterinary medicine and other animal policy-related conferences. He is an adjunct faculty member in Animal Law at the Lewis & Clark Law School in Portland, Oregon, and a visiting lecturer at the University of Oregon School of Law. Mark is an honors graduate with distinction from Stanford University and the Willamette University College of Law.

Trevor Hanly
Vice President of Marketing for Covetrus Global Prescription Management

Prior to the Covetrus merger, Trevor joined Vets First Choice in 2015, overseeing the company’s client outreach and patient compliance initiatives. His team’s work blends advanced computing and analytical techniques with content marketing and e-commerce strategies to drive client behavior and improve patient health outcomes.

Ben Jacobs
Head of Ventures and Partnerships, Mars Petcare’s Kinship Division

Ben serves as Head of Ventures for Mars Petcare's Kinship division, helping accelerate startups from the global leader in petcare. His efforts include the $100M Companion Fund and Leap Venture Studio for early stage companies. Ben joined Mars via the acquisition of Whistle, which he co-founded and was CEO from start until 2018. Whistle catalyzed a connected devices category and today leads the industry with its Whistle 3 pet tracker & activity monitor. Prior to founding Whistle, Ben served as an Entrepreneur-in-Residence and investment professional with DCM Ventures evaluating startups from seed to growth stages and as a management consultant at Bain & Company, where he worked across technology, private equity and consumer goods. He holds B.A. and M.A. degrees from Yale University.

Cal Lai
Chairman & CEO, Vet24seven

Cal Lai is a serial entrepreneur with experience in building and operating marketing, advertising and ecommerce businesses. He is a recognized expert in technology and internet marketing, and is founder and CEO of three marketing focused technology companies with total market capitalization of approximately $200M at their peaks. Cal has an uncanny ability to spot shifts in technology and communication, creating companies that take advantage of market changes.

Chuck Latham
CEO & President, Chuck Latham & Associates

In 1984 Chuck founded CLA to continue his veterinary and pet passion, and currently holds the position of CEO & Owner. Recently CLA also founded Cactus Compliance to help companies manage their MAP compliance. Chuck has been chairman of NARMS, President of Petsmart Charities, previously a Board Member of PIJAC and a former member of the UT Martin Ag Council. He is currently a Board Member of the APPA.

Deb Leon
CEO and Co-Founder, whiskerDocs

Deb Leon is CEO and co-founder of whiskerDocs, the first enterprise level 24/7 pet help line in the United States. whiskerDocs serves 1.2 million pets through its partner clients, including Rover, Pets Best, Pethealth, FIGO, Babel Bark, VCA, SONY PlayStation, News Corp employees (includes Dow Jones and Wall Street Journal companies) and others. Decision support services are delivered via phone, chat, messaging, email and soon veterinary tele-consults via integrated video chat.

Kerri Marshall
Founder, BabelBark

Dr. Marshall is a veterinarian and an innovator in the animal health care field. She has served as a member of the Founding Management Team of Banfield Pet Hospitals, VP of Customer Experience and CVO at Trupanion, Inc., Chief Relationship Manager at Sikka Software, Inc. Animal Health Division, Consulting Chief Experience Officer at Principle Imaging Corporation, Co-Founder of Nanoport Technologies, and Founder of Veterinary Health Trends, LLC.

David Sprinkle
Research Director, Packaged Facts & MarketResearch.com Publishing

David Sprinkle is the research director for Packaged Facts, which publishes syndicated research on U.S. consumer markets, including industry-leading reports on the pet industry. He manages Packaged Facts’ consumer survey and webinar programs, contributes a monthly consumer insights column to Petfood Industry, and provides articles or interviews to pet industry media such as PETS International, PFI (Pet Food Institute) Monitor, and SupplySide Animal Nutrition Insights.

Mark Stephenson, DVM
Chief Veterinary Officer - LifeLearn Animal Health

Mark Stephenson is a 1987 graduate of the Ontario Veterinary College, University of Guelph. After working for a large 24-hour veterinary hospital in Toronto after graduation, where he practiced general and emergency small animal medicine, Dr. Stephenson acquired Don Valley Veterinary Hospital in East Toronto where he spent 7 years as owner and director. Dr. Stephenson is now Chief Veterinary Officer of LifeLearn and continues to play a significant role in the ongoing development of Sofie and other veterinary practice solutions products while participating in business development and other customer-facing activities. Dr. Stephenson is also currently acting managing Director of VetFolio (joint venture partnership between LifeLearn and NAVC), a world class continuing education platform.

More Speakers to Come
Check back soon for a complete list and schedule

Event Schedule

  • September 17, 2019
  • September 18, 2019
10:00 AM
to
01:00 PM

REGISTRATION OPEN

Washington Park Place Foyer

$0.00

01:00 PM
to
01:10 PM

Welcome & Opening Remarks

Washington Park Place Ballroom

$0.00

01:10 PM
to
01:45 PM

Innovation and Investments Trends in Petcare

Washington Park Place Ballroom

$0.00

Technology is driving innovation that continues to enrich our daily lives. Petcare has benefitted as well, with advancements that enhance both animal health and the human-animal bond. This presentation will look at innovation trends, as well the changes in how future investments are evaluated.

Ben Jacobs

01:45 PM
to
02:20 PM

Realigning the Veterinary Industry: Millennials in the E-Commerce Era

Washington Park Place Ballroom

$0.00

The veterinary industry is responding to an erosion of pet medication sales, customer profits, and market control by rethinking its relationship to the two interlinked forces that are transforming the pet and vet sector as a whole: millennial pet parents and the e-commerce era. This presentation charts the new competitive landscape with a focus on how pet owners view and use veterinary services, and on how veterinary clinics can compete effectively in a multi-front pet services and products marketplace.

David Sprinkle

02:20 PM
to
03:00 PM

Leveraging Technology to Strengthen Relationships

Washington Park Place Ballroom

$0.00

Today’s modern businesses utilize technology to help support growth in a variety of ways – streamlining internal workflows, increasing operational efficiencies, maximizing relevancy, improving market visibility, and the like. For veterinary practices in particular, technology can help solve many critical challenges of an evolving market. Trevor Hanly, Vice President of Marketing for Covetrus Global Prescription Management, will discuss how new technological solutions can not only strengthen relationships with practices’ clients and partners, but drive positive clinical and financial outcomes as well.

Trevor Hanly

03:00 PM
to
03:30 PM

BREAK

Washington Park Place Foyer

$0.00

03:30 PM
to
04:10 PM

Telehealth - Connection, Engagement & Trust - On Demand

Washington Park Place Ballroom

$0.00

Deb Leon

Mark Cushing

04:10 PM
to
05:00 PM

Reimagining Veterinary Care

Washington Park Place Ballroom

$0.00

What if you could build the future of veterinary care, designed for digitally-enabled consumers and millennial-minded veterinarians to serve pets at scale? Welcome to Heart + Paw. We are building pet services into a lifestyle brand, dedicated to pets and their families across veterinary care, daycare, boarding, grooming, retail and community spaces. Our elevated offering is based in Philadelphia with ambitious growth plans over the next 5 years. Heart + Paw believes that teams and consumers must be served seamlessly across digital and physical touchpoints. Our strategy brings this omnichannel approach to life in an unprecedented way for the pet care industry. Looking beyond legacy systems and traditional methods, we started with a consumer-centric approach and built both our digital and physical environments to optimize the experience for pets. Thoughtfully designed, digitally enabled and powered by the best and brightest, Heart + Paw will be the destination for pets and their parents. We look forward to sharing our unique approach with you. This is petcare reimagined™.

Vincent Bradley

05:00 PM
to
07:00 PM

Networking Reception Sponsored by Chewy

Shawnee Mission Ballroom

$0.00

07:00 AM
to
08:00 AM

BREAKFAST

Washington Park Place Foyer

$0.00

08:00 AM
to
08:20 AM

How AI Drives Client Loyalty, Compliance and Spending in Animal Health

Washington Park Place Ballroom

$0.00

The ingestion and processing of a huge lake of pet related data using an AI engine creates powerful insights and predictions which gives pet owners pro-active control in caring for their pets. Enabling pet parents with access to information, expertise, and resources give them the power to control their destiny and protect the pets they love. The most powerful consumer engagement models utilize data to customize compelling user experiences. Control of pet health and wellness on an ongoing basis is what creates engagement, action and compliance, driving brand loyalty and repeat sales.

Cal Lai

08:20 AM
to
08:40 AM

Petsitting as an AI Service

Washington Park Place Ballroom

$0.00

Furbo Dog Camera users generate millions of hours of doggy data every single day. Learn how Furbo utilizes big data, computer vision and real-time user feedback to continually get smarter and more effective at keeping dogs safe and healthy, providing peace of mind to pet owners as a paid monthly service.

Andrew Bleiman

08:40 AM
to
09:20 AM

Use of AI in Veterinary Practice for Better Medical Efficiency & Patient Care

Washington Park Place Ballroom

$0.00

Veterinary practitioners have long struggled with being the wearers of many hats. From being a general practitioner to caring for many animal species, veterinarians must also be experts on multiple body systems, act as pharmacists, and be businesspeople. Today, with medical information doubling every three months, the amount of knowledge that veterinarians must keep at hand is staggering. Artificial intelligence (AI) can help today’s practitioners get highly relevant information to manage medical cases quickly, allowing them to ultimately provide better care to their patients and considerably more value to their customers.

Mark Stephenson, DVM

09:00 AM
to
09:20 AM

Panel Q&A (moderated)

Washington Park Place Ballroom

$0.00

09:20 AM
to
10:00 AM

Veterinary Ethics in the Digital Age - How Do We Align?

Washington Park Place Ballroom

$0.00

echnology solutions help veterinarians stay engaged with clients, keep pace with medical advancements, and get out in front of the economic tidal wave as veterinary medicine shifts to a new paradigm—a role as a “trusted digital advisor” instead of a “hands-on hero” to the pet parent. Ethical guidelines around data usage, medical record sharing, virtual care and privacy ensure the veterinary profession stays authentic, relevant and sustainable through this paradigm shift. Imagine the future in which a veterinary hospital receives information and dashboards on their clients’ pets’ from data collected at the pet’s home such as: activity, medication compliance, diagnostic test results, genetic test results, and also order their medications and food online and uses connected device information such as heart rate, respiratory rate and even abnormal activity such as scratching or trembling and other behavior changes. The path we choose now when we consider how data is used for the benefit of the pet and pet parent and how access to innovation is aligned with the veterinarian’s ethics. When the future can be envisioned and aligned with ethical norms it doesn’t generate as much fear or anger in the veterinary profession. Many questions can be answered if we decide on the ethical norms discussed above as boundaries to ensure a great client experience as well as better quality outcomes for animal care. The Animal Health Industry is in a unique position to be able to expand our influence with our customers: the veterinarian and the pet parent and the pet by using their data (and recognizing it is theirs) to help pets, pet parents and veterinarians– in this talk we will discuss and define the ethical boundaries for our digital future together.

Kerri Marshall

10:00 AM
to
10:30 AM

BREAK

Washington Park Place Foyer

$0.00

10:30 AM
to
11:15 AM

Chewy: Overview, Focus, Keys to Building Online Relationships

Washington Park Place Ballroom

$0.00

Ornel Cotera

11:15 AM
to
11:50 AM

Changing Dynamics in Pet Retail

Washington Park Place Ballroom

$0.00

Curious about the best way to experience the E-Commerce revolution without upsetting the veterinarian channel? Chuck will cover the dynamics of working across multiple channels: Big box, FDM, Independent, and E-Commerce. He will reveal methods to protect your brands, especially as retailers consider the prescription market as their next growth opportunity. Additionally, he will discuss the difference between consumer-driven marketing and professional veterinary marketing programs.

Chuck Latham

11:50 AM
to
12:00 PM

Closing Remarks

Washington Park Place Ballroom

$0.00

Photo Gallery