EVENT PLANNER CERTIFICATION
Certification Overview: The CEP certification is a globally recognized credential for event professionals. It validates your knowledge and skills and requires continuous improvement for four consecutive years. It enhances career prospects, opens doors to new opportunities, and increases earning potential. The CEP certification is administered by Correlations Training and requires passing an exam. The Event Planner Certification training is designed to give you the tools needed to plan events with confidence. You will explore ways to work with venues, vendors, volunteers, and wait staff to coordinate and execute any meeting or event.
Event Planner Certification (online renewal required every 2 years for 4 years)
Hosted by Correlations Training www.correlationstraining.com
Language: English
Duration: 6 Hours | Credits: 8
AGENDA:
MODULE 1: UNDERSTANDING EVENT FUNDAMENTALS
· Event planning basics
· Critical roles including risk management
· The nine areas of focus for event planning
· Define event goals and S.M.A.R.T. objectives
MODULE 2: EVENT PLANNING STRATEGY
· Create a blueprint including an agenda
· Learn how to create and develop event budgets
· Develop a comprehensive timeline with deliverables
· Types of events- corporate vs social events
· How to conduct an event planning consultation
· Types of entertainment and speakers
· Working with vendors—audio visual, florists, photography, decorations, etc
· Ground transportation and flights
MODULE 3: EVENT REVENUE AND INCOME
· Event planner income and fee structure
· Salary expectations for new and seasoned event planners
· How to price event services and incorporate vendor fees
MODULE 4: SPONSORSHIPS AND FUNDRAISING
· Fundraising and sponsorships for cost-cutting ROI
· How to create a sponsorship letter and package
MODULE 5: MEETING PLANNING BASICS
· Define event planning key performance indicators (KPIs)
· Meeting planning basics and international meetings
· Event space capacities
· Document events with a follow up and ‘postmortem’
MODULE 6: SITE SELECTION AND NEGOTIATION
· Site selection with specific questions to consider
· Insurance and permits
· Uncover hidden fees--corkage fees, cake cutting fees, bartender fees
MODULE 7: FOOD AND BEVERAGE PLANNING
· Understanding a BEO (banquet event order) and hotel contracts
· Menu planning
· Staffing guidelines and volunteers
MODULE 8: SOCIAL MEDIA AND EVENT MARKETING
· Event marketing and social media logistics
· Pre-during-and post event marketing
· Onsite event management and apps
MODULE 9: STARTING A BUSINESS IN THE EVENTS INDUSTRY
How to start an event planning business
MODULE 10: EVENT PORTFOLIO TIPS
How to develop an event planning portfolio (with or without experience)
There are no prerequisites to attend class. Attendees will receive a course workbook as an eBook for class. The eBook is a PDF document, it can be viewed or downloaded on a laptop, tablet, or Smartphone (No Kindle).
An exam is given at the end of class to determine certification eligibility. Upon successful completion, you will receive a certificate before you leave class. For the online or virtual class, certificates are shipped in the mail within 10-14 business days.
Note: We offer virtual and on-site instructor led training if you would like to get this course customized and delivered exclusively to your group, you can email us at online@correlationstraining.com for details about on-site corporate training.
Discounts: Groups of 3 or more 10% discount, groups of 10 or more people 20% discount.
Cancellation policy: Classes are non-refundable. A course credit can be requested 3 business days before class if you need to cancel.
