Earn your Event Planning Certification with our step-by-step training. We are dedicated to your success every step of the way.
By the end of class, you will know how to plan special events, festivals, meetings, and conferences.
Class takes place from 1:00 PM-4:00 PM (both days)
WE RECOMMEND THIS COURSE FOR:
•New hires responsible for planning company events
•Marketing professionals responsible for working on events
•Business owners who plan events as a service, marketing, or source of revenue
We offer the only 4-year professional development program for event planners. After completing the course, you can count on support and mentorship.
IMAGINE THE FEELING OF BEING A CERTIFIED EVENT PLANNER
You have been planning events and you feel pretty good about your skills but you know you could be better.
You have sat through so many boring events and it's time to implement our strategies to make your next event a captivating success!
You will learn how to:
• Redefine your room setup to have engaging experiences
• Create more compelling, attention-getting professional events with the right speakers, entertainment, and vendors
• Prepare for tech hiccups
• Increase your event attendance and event engagement with proven strategies
• Avoid common mistakes that nearly no one is talking about
• Use the best tools for your desired outcomes
• Implement the ideas relevant to your industry
Need a payment arrangement? No problem. With a $200 deposit, you can secure your seat, send an email to online@correlationstraining.com to request a class invoice.
LEARNING OUTCOMES:
• Event Strategy.
Learn how to master the art of event planning and demonstrate the skills needed to plan meetings, fundraisers, conferences, and successful special events. We will provide you with the guidelines you need to identify the purpose of the event, define the format, how far in advance you need to select a date, time, location, staff, volunteers, and develop event activities.
• Understanding Expectations.
You have been given the responsibility of planning an event. Let us show you how to use the “B” word (budget). You will learn how to develop event budgets, work with vendors, create deliverables, and overcome challenges. We will review example event schedules to show you how it influences the budget and the structure of your event.
• Food and Beverage Planning.
Learn how to enhance your events with successful food and beverage planning. We will explain policies, guarantees, and BEOs. You can expect formulas for order pricing, tips on menu planning, and how to plan adult beverages by consumption vs packages.
• Digital Meeting Planning.
Integrating virtual and hybrid options are a necessary part of event planning. You will learn how to craft a meeting to engage attendees, create memorable moments, and prove event success beyond a computer screen.
• Site Selection & Negotiation.
Selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, effective site inspection, what to negotiate, when to negotiate, and what should be included in your contracts.
• Event Revenue & Income.
Event Planners are responsible for creating a budget and increasing operational revenue. Participants will learn how to forecast revenues, expenses, cost control, and analysis. Learn the income of event planners from a novice to an expert.
• Starting a Business in the Events Industry.
Are you already an Event Planner? Do you think you have what it takes to succeed? We will explore the guidelines of starting a business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
• Sponsorships and Fundraising.
The role of fundraising often falls into the lap of Event Planners. Learn how to design and sell corporate sponsorships and get free marketing and public relations for your events. When planning fundraising events, we will dive into hard advice about early bird pricing, deposits, payment plans, and cancellations. We will show you how to use the numbers to determine how much you are spending and making to plan for all possible expenses.
• Social Media and Event Marketing.
Learn how to use social media to increase attendance at your events and how to use a website to your advantage. A lack of event marketing is the number one reason events fail. We will uncover a launch sequence to plan ads, email marketing, and social media throughout the event planning process.
• Event Portfolio Tips.
New or Seasoned Event Planners fail to demonstrate their value to clients or employers. Learn how to create a portfolio with or without experience to showcase your expertise by using the tools and resources obtained in the Event Planning Certificate Program.
Courses are nonrefundable or transferrable. To learn more visit www.correlationstraining.com
