2 Day Event Planning Certificate Program
Take Your Events From Good to Great
Class takes place from 1:00 PM-4:00 PM (both days)
The best events look effortless! Get the confidence you need to pull everything off like a pro even if this is your first time planning an event. Registration includes workbook, supporting material, event certificate, and certification ID upon successful completion.
After class, you will know:
• How to determine the budget you need to prepare for an event
• The most important thing to do when you are put in charge
• The essential elements of any meeting and how to prepare for digital meetings
• Where you should hold the event and when a hotel is a better choice
• The basic questions every event planner must be able to answer
• What type of food you should serve, how much, and when
• Essentials to test at the hotel or meeting facility before booking
• How top planners decide how many staff members to have on hand
This is the class you have been looking for to become a Certified Event Planner! Join thousands of Certified Event Planners who completed this course to get a new job or promotion, start a business, or transition into the events industry. Your life can change in one class!
LEARNING OBJECTIVES:
• Event Strategy.
Learn how to plan successful special events such as receptions, grand openings, and theme parties. We will provide you with the basic guidelines and tips you need to identify the purpose of the event, define the event's format, select a location, and develop event activities.
• Understanding B.A.T. Budgets, Agendas, and Timelines.
You have been given the responsibility of planning an event. Let us show you where to begin. By learning just a few of the basic concepts as an event planner involved in planning or coordinating a meeting, you can ensure a seamless event.
• Food and Beverage Planning.
Learn how to enhance your programs with successful food and beverage planning. We will explain policies and guarantees. We will also provide formulas for order pricing, tips on menu planning, and how to plan for special menus and theme parties for memorable events.
• Digital Meeting Planning.
Integrating virtual and hybrid options are a necessary part of event planning. You will learn how to craft a meeting to engage attendees, create memorable moments, and prove event success beyond a computer screen.
• Site Selection & Negotiation.
For event planners, selecting a location is a complicated process involving more than just booking rooms or choosing menus. We will cover how to make the initial contact with a site, what to negotiate, and effective site inspection.
• Event Revenue & Income.
Event Planners are responsible for creating a budget and increasing operational revenue. Participants will learn how to forecast revenues, expenses, cost control, and analysis. Learn the income of event planners from a novice to an expert.
• Starting your Own Business in the Events Industry.
Are you already an Event Planner? Do you think you have what it takes to succeed? We will explore the basics in building an event planning business, from building your reputation and potential client base, to effective marketing, available resources and the necessary steps to help you succeed.
• Sponsorships and Fundraising.
The role of fundraising often falls into the lap of Event Planners. Learn how to design and sell corporate sponsorships and get free marketing and public relations for your events.
• Social Media and Event Marketing.
Learn how to use social media to increase attendance at your meeting or event. A lack of event marketing is the number one reason why events fail. Marketing starts months prior to the event and it requires intentional strategies to make each event a success.
• Event Portfolio Tips.
New or Seasoned Event Planners fail to demonstrate their value to clients or employers. Learn how to create a portfolio with or without experience by using the tools and resources obtained in the Event Planning Certificate Program.
Courses are nonrefundable or transferrable.
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