Find Your Tribe: A Guide to Effective Market Research
Who are you talking to? Do you know your ideal customer? Are you frustrated by the feeling that your message is LOST in the CHAOS?
During this lunch and learn, you will get the 8 Steps to Effective Market Research in a practical way. This starts with you, the business owner and your brand and concludes with creating customer personas. A persona is “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.” (Hubspot)
WHY customer personas? Creating personas is valuable for supporting several business processes including marketing, sales, and product development. It provides a structure for someone else on your team or a consultant to understand your ideal customer and how to best communicate with them or deliver the best product/service. If you're struggling with customer satisfaction or reaching the right people, then this is the conversation you want to participate in.
Speaker: Candice Beckmann, Owner of Beckmann Collaborative
Candice Beckmann is a content marketing strategist, storyteller, and the owner of Beckmann Collaborative. Her business brings together a team of professionals cooperatively supporting small business owners in achieving success. She left her home in Queens, New York and followed her entrepreneurial instincts to Austin. In Austin, she has applied her extensive experience from performing arts marketing (20 Broadway shows and 360 Carnegie Hall concerts) to high-tech companies, wellness practitioners, finance professionals, and other local startups. Candice is driven to empower small business owners through trainings and consulting in the areas of customer relationship management, content creation, market research, and marketing strategy. What's your story?
LOCATION:
North by Northwest Stonelake
DATE / TIME:
August 11th, 11:30AM - 1:00PM
NAPW AUSTIN LUNCH & LEARN SERIES
NAPW Austin is focused on growing strong, resilient, wise female leaders in business and our communities. Towards this mission, we offer Lunch & Learn Workshops to dive deeper in various areas of concern for women in business, and bring quality speakers who deliver engaging content. The goal is that you take away VALUE from these workshops that helps you advance in life in a meaningful way. These workshops also allow us to fulfill another mission of NAPW Austin: Lifting Up women in business who are kick-ass and have gifts to share with you.
To be considered as a speaker for our Lunch & Learn Workshops, please contact our President at presidentnapwaustin@gmail.com.
LUNCH MENU OPTIONS:
Event Registration includes your lunch. You do not need to choose now, but these are your options.
- Field Green Salad with apples, caramelized walnuts, crumbled bleu cheese with aged sherry vinaigrette
- Grilled Chicken Penne Pasta tossed in a lightly smoked tomato cream sauce with caramelized onions and topped with roasted pine nuts
- Cedar Plank Salmon cooked on cedar planks, served over sautéed spinach, bleu cheese scalloped potatoes in a port wine demi-glace
- Smoked Pork Tenderloin with sundried cherry Madeira demi-glace, bacon arugula risotto and seasonal vegetables
- ADDITIONAL: Dessert is Chocolate Torte topped with bittersweet chocolate ganache and seasonal berries
