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Tuesday, 12 March 2019 9:00 AM - Wednesday, 13 March 2019 5:30 PM GST
Hatton Garden , London, London, EC1N 8BA, United Kingdom
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Headspace, Hatton Garden , London, London, EC1N 8BA, United Kingdom.
So many apps, how can I stand out?
This 2-day workshop will share advanced practices on tackling the challenge of marketing your app, from app store optimisation to prospecting and retargeting. It will also examine the pros and cons of every paid channel and which tools and techniques you should employ specifically for your app, and then how to align them all to reach, convert and maintain your app’s users.
Our tutor is leading industry expert, Thiago Monteiro, who has over 7 years experience in the digital marketing field and has worked across display, search and social. For two and a half years, Thiago led the mobile marketing team at Treatwell, where he faced the challenge of entering new markets across 9 European countries whilst maintaining the performance of the traditional paid channels, and delivered a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.
4 key areas you'll cover at Hatch:Mobile
1. TRAFFIC TYPES AND BUYING METHODS
2. APP STORE OPTIMISATION
3. TRACKING AND ATTRIBUTION
4. CAMPAIGN SETUP AND OPTIMISATION
Founded by Google and Facebook veterans, Hatch was born because our founders’ kept coming across the same problem with their clients; they found it increasingly difficult for their teams to stay up to date on the latest skills and techniques in today’s unpredictable digital landscape. To solve this problem, Hatch created a portfolio of advanced-level 2-day workshops and bespoke training programmes that are constantly revised and updated to suit the current digital climate.
Thiago has over 7 years experience in the digital marketing field and has worked across display, search and social. For two and a half years, Thiago led the mobile marketing team at Treatwell, where he faced the challenge of entering new markets across 9 European countries whilst maintaining the performance of the traditional paid channels, and delivered a strong ROI for the app. He is now the Head of UA at Peak, a brain training app.
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